Tesco Florence & Fred

Key looks?
F&F has taken a feminine hand to trends for this season, choosing pencil skirts for its puppy tooth checks and 1950s style dresses for big floral prints. Tribal geometrics and paisleys are key prints on blouses and tops, while aubergine, claret and maroon are key colours. Lace is a key material, as overlays on tops and capes, as is fake fur, white on a cropped jacket and chocolate brown on a cosy oversized coat. Highlights for workwear include a tailored tweed skirt and jacket with Sex and the City inspired corsage. Accessories are bang on trend, with brogue shoeboots, colour blocked patents and dip dye courts.

Right for the market?
Sexier and more sophisticated, F&F is moving away from the traditional supermarket fare of cheap and cheerful basics to show something that proves value retailers can do classic and classy too.