Drapers
Victoria Suffield
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Ten commandments for my retail year
16 January 2010
My staff are capable and motivated and they don’t always need me -
Threat of Whistles is blown away
12 July 2008
There was a little bit of cheering at my store The Hambledon the other week, courtesy of ex-Topshop brand director Jane Shepherdson and a Drapers news story. -
Concocting a formula for success
25 August 2007
Victoria Suffield strives for the perfect marketing chemistry to send her store's profile soaring -
Trial by television is a real turn-off
9 June 2007
Is it wise for retailers to bare their commercial souls on television? Victoria suffield has doubts -
Buying trip gives 1970s flashbacks
21 April 2007
A customer tip-off flares Victoria Suffield's sense of nostalgia for the cash-and-carry approach -
Listening to the mouse that roared
10 March 2007
Victoria Suffield is heartened when her brand loyalty is rewarded at a high street rival's expense
