H&M - final score: 25/40

Address: 261-271 Regent Street

Map: Click here to find this store.

Score last year: 20

Verdict: An untidy store detracts from the punky young clothes and hot trends on offer at H&M.

Looks - 6

H&M has stuck with its tried-and-tested themes this season rather than opting for the more feminine trends seen at its competitors.

Teen punk is referenced through printed racer back vests and skinny jeans in bright blue, green and pink, while the 1980s revival of last season is still apparent through lightweight geometric print jackets.

A brief nod to nautical shows up in striped leggings and wide-legged white jeans. The tribal looks seen at the spring press day are yet to hit the store, other than one cotton shift dress.

Mix - 7

The product mix shows H&M's leaning towards the younger end of the young fashion spectrum. Casualwear makes up 90% of the offering, with vests, hooded tops and day dresses leading the way.

Skinny jeans and combats stride ahead for trousers, with smarter options largely ignored, although a few token pairs of black trousers are found lucking in the bottom corner of the store for the rare customer shopping in H&M for workwear.

Outerwear is limited to a few blazers and some heavy knit cardigans left over from winter.

Store - 4

The ground floor of this shop is more jumble sale than high street flagship, with shoes littering the floor and folded product akin to a laundry basket.

Cute bow-print macs will be easily missed as they are merchandised under a sign for cardigans, and this is just one example of confusing signage. Dip dye cardigans sit next to glen check blazers which is a rather strange setup.

Downstairs is better, with more space for browsing, but mannequins sitting next to each other show disparate product like the racks upstairs and there is little evidence of a clear merchandising strategy.

Value - 8

Checked shirts are good value at £10, the punk trend is easy to buy into at £20 for a pair of hot pink jeans, and cotton ribbed vests with festival motifs are just £4.

An organic cotton A-line skirt with pleats and embroidary detail is good bang for your buck at £20, but £80 for a grey leather jacket will stretch the H&M customer's wallet too far.

A hot pink cropped blazer with capped sleeves is a steal at £15, while a tie-dyed A-line cotton skirt is less good value at £30. Ditzy floral blouses start at £15, while similar style dresses are £20.

Vox pop: Elle Taylor, 20, student at UEA, Norwich

elle-taylor-h&m • Are you a regular shopper here?
Yes

• What does this shop mean to you?
H&M is always really up-to-date, trend-wise, and very reasonably priced. I associate it with having clothes that look more expensive than they are.