Jigsaw - final score: 27/40
Map: Click here to find this store Score last year: N/A Verdict: High prices and too much left-over winter product let this otherwise attractive boutique-feel store down | |
Looks - 6Jigsaw hasn't quite moved on enough in terms of trends this season. There are touches of tribal on cotton dresses and some naïve floral prints, but the retailer has still bought into too many of last season's smock shapes rather than backing the ruffled blouses which are a key piece at its competitors. The palette is predictably grey and beige, but there are good injections of colour, courtesy of violet and coral on dresses and raspberry and lime cardigans. Cashmere is a key fabric this season. | Mix - 7Outerwear and knit separates take the baton for Jigsaw this spring. Cropped leather jackets, parkas, blazers and linen coats punctuate the shelves, as do plenty of slouchy cardigans, fine-knit jersey basics, and some nice cashmere pieces. There was an unusually high proportion of winter product in store when Drapers visited, still at full price, including double-breasted wool coats, fur-lined jackets and heavy-gauge cardigans. Themes are carried on throughout product categories, so a navy floral print appears on a dress, top and A-line skirt. |
Store - 8This neat little store is in St Christopher's Place, tucked away from bustling Oxford Street. Its quiet location means it is less likely to pick up a high volume of passing customers, so has to make a real effort with the ones it does get. When Drapers visited, knowledgable staff were helping pick out product for a customer, advising on suitable colours and styles. Although the music was a little loud for the cosy location, the rustic-looking store typical of Jigsaw's shopfits is inviting and, together with the attentive staff, creates a nice warm feel. The window display was particularly timely here, with the focus on layering spring outerwear with cute dresses and cropped trousers. | Value - 6Jigsaw looked particularly pricey for a spring collection. While a lace-trimmed vest is great for £24, as is a gingham pin tuck cotton shirt at £62 and a white smock top with puffs on the sleeves at £49, a tribal print cotton dress is too much at £159. A cashmere striped cardigan is OK for £120, but £495 for a quilted leather chocolate bomber means that, although the fabrication and cut make it a beautiful item, at that price, it has to be a piece that will live in the wardrobe for life. |
Vox pop: Emma Williams, 40, accountant
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Address: 14-15 Stratford Place
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