Primark - final score: 22/40

Address: 499-517 Oxford Street

Map: Click here to find this store

Score last year: 28

Verdict: The windows look great, but Primark's product needs more care and attention

Looks - 5

Primark is going to have to work harder than this to keep its fast-fashion crown. Many of the ultra-feminine trends leading the way this season were missed, such as ditsy florals, lace and 1950s prom dresses.

Those that were presented were done rather lazily, such as the star print, which was diluted through its overuse on both cropped cardigans and three types of dresses. Saving graces were a bubble-hemmed gingham dress in black, blue and red colourways, a yellow and white candy-striped dress and slouchy vests with clusters of ethnic-inspired beading.  

Mix - 6

Primark's basics offer more of a pull than the fashion product for spring. Vests, cardigans, T-shirts and hoodies feature in myriad colours. There is more backing of outerwear than other retailers, and the £15 trench coats are particularly impressive.

Dresses and skirts are largely confined to the more trend-led area at the left hand side of the store. Swimwear and lingerie together account for roughly a sixth of the store, and are much better arranged and easy to shop than the other areas.

Store - 4

This was the busiest of the stores Drapers visited, and by far the least pleasant shopping environment. Despite staff frantically refolding product and sweeping up hangers from the shop floor, there were just too many people and too much mess.

The queue for the changing rooms was inexplicably long and some young girls had simply given up, trying on dresses over their jeans and jumpers. However, while the inside was manic, the shop windows were impressive, showing off the most on trend of Primark's pieces, such as mushroom bibbed dresses and a navy bird print smock.

Value - 7

There's no arguing that Primark is cheap. Lycra vests start at £1.50, slogan T-shirts are £4 and three-quarter length cotton khaki jackets are a snip at £15. Primark expects its customers to not care too much about fabrication, so you can pick up paper thin polyester pinstripe culottes for £4.

In the trend area, a cotton button-down dress is just £10, the cheapest version we have seen. But in the end, it comes down to the fact that it is difficult to have confidence in the long-lasting quality when these prices are so much lower than anything else on the high street.  

Vox pop: Sophie Evanson, 16, student

• Are you a regular shopper here? 
I am a regular shopper here.

• What does this shop mean to you?
It's brilliant at copying trends. As everything's so cheap, you can go in and bulk-buy.

• How impressed are you with this season's offerings?  
I was impressed. There were lots of nice cardigans.

• What is it they're doing well?
The colours are really good this season; there's a real variety with both bright, neon shades and pastels, so there's something for everyone.

• What have they missed out that you would have liked to have seen? 
It's not missing much, maybe I'd like to see more going-out tops and dresses.