Warehouse - final score: 27/40
Map: Click here to find this store. Score last year: 20 Verdict: Warehouse's uber-feminine style comes into its own for spring to justify its higher price points. | |
Looks - 8Warehouse is appealing to its customers' flirty side for spring, with short bubble-hemmed 1950s-style frocks a key shape. There is also plenty of peach and pink shades, and a multitude of florals, from big and bold on cotton A-line dresses to mini versions on sheer tea dresses. Too much sugary girlishness is avoided by the retailer favouring smart pin tucks over ruffles on blouses, and there are still plenty of casual vests and some denim to dress looks down, plus some simple cotton dresses. | Mix - 7Dresses dominate the first floor of the store, although there is some confusion between which fit into Warehouse's dressy Spotlight range and which don't, as the price structure and style differentiations are unclear. Warehouse is another retailer who has decided against backing skirts – one of the only options is a pleated button-down striped version – and instead offers some flared denim and city short options and white jeans to be paired with blouses and vests as alternatives to dresses. |
Store - 6The store is deceptively small from the front but the key trend pieces and bold dresses draw the customer in well. Downstairs opens out to where the more basic and casual product is held, along with about 15% of the floor dedicated to suits and smart tweed pinafore dresses for work, and a small amount of high summer product. The changing rooms show floor to ceiling campaign images of a tribal trend which is only briefly referenced by some khaki shorts in store but which will appeal well to Warehouse customers when it drops in store in the next month. | Value - 6A Balenciaga-inspired rose brocade dress is pricey at £100, but unlike anything else spotted on the high street. More accessibly priced dresses include a silk A-line dress with big floral print for £60 and a white cotton sundress for £40, but these are still expensive compared with Miss Selfridge or New Look. A double price structure is used on basic and detailed tops, with a simple racer back vest £8, but one with a broiderie anglaise neck £12. One of very few skirt options is a pleated button-down A-line striped version, which is reasonably priced at £35. |
Vox pop: Fay Lyddon, 23, teacher from Birmingham
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Address: 19 Argyll Street
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