Drapers - The Online Fashion Position http://www.drapersonline.com http://www.drapersonline.com http://www.drapersonline.com/magazine/graphics/logo.png http://www.drapersonline.com How Asda’s George clothing will succeed online http://www.drapersonline.com/how-asdas-george-clothing-will-succeed-online/1437645.blog http://www.drapersonline.com/how-asdas-george-clothing-will-succeed-online/1437645.blog It’s a no brainer. Asda now has the potential to reach non-Asda supermarket shoppers, and offer fashion lovers a Primark without the queues. 16 January, 2009 The online fashion trust factor http://www.drapersonline.com/the-online-fashion-trust-factor/1431358.blog http://www.drapersonline.com/the-online-fashion-trust-factor/1431358.blog Online fashion boutiques need to put trust at the heart of their brand building exercise to compete with high street names. These websites need what I call the ‘trust factor’. 16 January, 2009