Drapers - The Online Fashion Position http://www.drapersonline.com http://www.drapersonline.com http://www.drapersonline.com/magazine/graphics/logo.png http://www.drapersonline.com Claire Russell of Shudoo on starting an online business http://www.drapersonline.com/claire-russell-of-shudoo-on-starting-an-online-business/1963000.blog http://www.drapersonline.com/claire-russell-of-shudoo-on-starting-an-online-business/1963000.blog Launched in 2003 as Ugs & Kisses the company became synonymous as a retailer for UGG Australia and other sheepskin brands. Re-branded as Shudoo in May 2008 and a brand new website on the way, things are looking up for Shudoo’s co-founder Claire Russell. 16 January, 2009 Chantelle Znideric asks Leon Bailey-Green about online fashion in 2009 http://www.drapersonline.com/chantelle-znideric-asks-leon-bailey-green-about-online-fashion-in-2009/1957686.blog http://www.drapersonline.com/chantelle-znideric-asks-leon-bailey-green-about-online-fashion-in-2009/1957686.blog There was an increasing amount of independent and retail branded fashion blogs, which emerged in 2008. Why do you think fashion blogs have become so popular?Online fashion retailers have realised the merit in producing content. 16 January, 2009