Evisu has time for watches range

Denim brand Evisu has launched a range of watches called Evisuisse, which will be distributed by watch specialist Fire Rock International.

Handcrafted in Switzerland, the 15-style range features logos and motifs inspired by Japanese culture, and also draws influence from military watch styles and diving timepieces.

The watches use Swiss automatic technology to give ultra-precise time, and come in stainless steel and sapphire-coated mineral glass with straps made from Italian leather. All watches are water resistant up to a depth of 100 metres.

Wholesale prices range from £130 to £400. The Evisuisse range is launching exclusively at Selfridges in the Exclusive Swiss Brands area of the London store's Wonder Room for two weeks at the beginning of June, and will be available for wholesale to independents from July onwards.

For more information, call Fire Rock International on 020 8236 2905.