One to watch

Darimeya's expertise in fun and quirky prints has caught the attention of some of the UK's liveliest young retailers.

The short-order dress brand's cute pieces feature playing card prints and nautical stripes on silky satins, jerseys and knitwear. Shapes veer from voluminous to fit and flare, with ruffles and bow details keeping it on trend.

Launched in 2003, Darimeya is a celeb favourite with the likes of Peaches Geldof and pop star Keisha Buchanan of the Sugababes. It has 35 UK accounts, including Topshop on Oxford Street in London.

Prices range from £25 to £29. To find out more, call 020 7938 4183.