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Prada campaign

Content: the best ways to tell your brand storySubscription


Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.

News Analysis


How can fashion achieve ‘net zero’?Subscription

By Angela Rumsey

The government this month outlined plans for the UK to legislate for net zero greenhouse gas emissions by 2050, but this week it rejected industry-backed recommendations including those on reducing emissions. Where does that leave the fashion industry?

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How Quiz can improve its score Subscription

By Angela Rumsey

Fast fashion retailer Quiz Clothing is hoping to pave the way back to profit growth after reporting a slump in earnings two years after its IPO. Will its plans work?

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The new ways to paySubscription

By Ben Sillitoe

The rise of in-aisle mobile payment in grocery raises questions about how fashion can innovate to improve the checkout experience

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Cash in on the vogue for vintageSubscription


Drapers explores how sustainability is breathing new life into the fast-growing vintage clothing market.

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The indies innovating with experiencesSubscription


Leading independent retailers share their top tips on creating the ultimate shopping experience.


Selling to the silver spendersSubscription


Fashion retailers are starting to wake up to the fact that older women want stylish, well-fitting clothing, and are increasingly digitally savvy.

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Comment: The use of CVAs needs greater scrutinySubscription

25 June 2019 By Ed Cooke

Company voluntary arrangements must be bound by stricter rules, says Ed Cooke, chief executive of commercial property body Revo.

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Drapers branded fashion content section Brand Showcase brings you the collections you can't afford to miss

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Drapers' Industry Insight brings you the latest supplier and technological developments that you can't afford to miss

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