Tag : Pure
As trade shows evolve and change to stay relevant, Drapers’ Graeme Moran asks whether there is a future in trade shows that exhibit no product.
The show’s managing director explains why she launched Pure Origin, and gives her take on the direction of the market.
Brands, buyers and the Drapers team made their way to Kensington’s Olympia London for the spring 18 edition of trade show Pure, which ran on 23-25 July.
Pure London has been steadily increasing the number of catwalk shows, seminars and other activities available during the show, while more brands are offering services such as a wet shave to tempt people onto their stands. We found out what exhibitors and buyers thought about this focus on making the show more of an experience.
Drapers pick of the new brands and launches to know from the spring 18 edition of Pure.
Drapers catches up with Pure’s portfolio director Julie Driscoll on the latest edition of the show
Subdued second day at Pure LondonSubscription
The mood was more subdued when Drapers headed back to Olympia London for the second day of Pure’s spring 18 edition.
Pure London autumn 17: Everything you need to know Subscription
There was an air of optimism at the autumn 17 edition of trade show Pure London, as brands and buyers dusted themselves off from a tough 2016 and looked to the future.
Indies save budget for in-season buyingSubscription
Independent retailers are setting aside a bigger chunk of their budgets for buying in season, in a bid to become more reactive to changing weather and tastes.
Womenswear indies are looking forward to premium trade show Scoop’s return to the Saatchi Gallery in Chelsea this season, following a temporary move to Old Billingsgate.