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14 ways to promote a new fashion label online

Last week I commended new fashion label e.g. fashion for its blogger focused online marketing strategy. Here are 14 things every new fashion label can do to promote itself online.

1. Create a website. An obvious one – make sure you have clear images of your collection, contact details, a biography and background of the label.

2. Hi-Res images. Have them ready and available for press to download from your website or an online image bank such as PR Shots.

3. Contact bloggers. STUDY the blogs you’re about to contact first. ONLY contact them if your collection is relevant to them.

4. Send items to bloggers. Well, where do you think Susie and Queen Michelle get the clothes they wear on their blogs?

5. Comment. NO SPAM! Follow your favourite blogs and websites, and join in the conversation by commenting on relevant posts. Be sure to include your website address in the appropriate box.

6. Twitter. No explanation needed.

7. Network. Online editors/bloggers/writers live offline too. Go to events, speak to them. They might just feature you.

8. Guest Blog. If you’re a keen writer seek opportunities to write for fashion websites and blogs.

9. Voucher Codes. No snobs allowed here. If you’re retailing at low prices, consider creating a discount code for your online store, and posting it to websites such as HotUKDeals. Again, no spamming– only post to websites actively seeking user generated submissions.

10. Email Footer. An often forgotten area. How many emails do you send per day? How many opportunities to get your website address in?

11. Video. If you’ve got charisma, you could be the next big thing on YouTube - it worked for Lauren Luke. If you haven’t got it, no-one will ever know you tried.

12. Pitch to ASOS. The address you need is No harm in trying.

13. Competitions. Go, give something away, just do it. Fashion magazine websites are always looking for prizes to give out to their style hungry readers.

14. Get on toCatwalk Genius. Raise funds for your fledgling label and retail your goods online at the same time.

Read my blog for more about online fashion.

Readers' comments (2)

  • Great list Leon, very comprehensive.

    It is worth noting that people can get overwhelmed by the number of different elements to online marketing, so I advise people to pick a few elements to begin with. Give them a go, keep using the ones that seem to work and replace those that don't. That way you can control the time you spend on your online marketing and not let it control you (or distract your from your day job!) and you can see more clearly if one particular activity is successful or not.

    I would also add Facebook to your list - get a company page where you can add pictures and video, and then join a few relevant groups and engage with the conversation...

    And then there's always Google Ads.

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  • Thanks for sharing both ideas on Marketing. I am trying to find out more info inregards to what major, and minor, steps to take first in Marketing a Brand. We have a brand new label that is so expressive and super funky! Any suggestions on where to look for this kind of information? Thanks.

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