Tag : athleisure
Why underwear is overperforming right nowSubscription
As consumer spending is squeezed, shoppers are splashing out on lingerie and hosiery. Drapers finds out which are the strongest-selling styles and why
Why JD Sports is outpacing its rivalsSubscription
Knowing its customer and its place in the market has allowed JD Sports to thrive while its rivals struggle in a tough environment
Why athleisure has staying powerSubscription
Brands and supermarkets are jumping on the athleisure bandwagon as it continues to grow and evolve.
There’s a buzz around Hummel Subscription
Danish brand Hummel has put a renewed focus on fashion with new line Hummel Hive and cool collaborations.
As the athleisure market becomes ever more crowded, brands and retailers are turning to high-tech fabrics to gain a competitive edge.
The rise of women's activewearSubscription
Creating a feminine-focused experience is helping retailers cash in on the fastest-growing sector of women’s fashion retail: activewear.
Textiles innovations: Engineered for performanceSubscription
Growing awareness of comfort properties and a desire to reduce the environmental impact of textiles are driving material innovation in multiple fashion areas: everyday garments, the growing athleisure market and highly technical sportswear.
Sports brands step up for sustainabilitySubscription
The sportswear sector is making the most of growing consumer interest in brands with sustainable credentials
Seven activewear brands to bet onSubscription
Drapers’ pick of the brands to note in the booming athleisure sector, from sustainable style setters to technical performance pioneers.
Selfridges banks on bodywearSubscription
Selfridges revealed its new destination for bodywear at the Oxford Street store last week and this week will launch a corresponding campaign celebrating health and fitness.