Tag : athleisure
How JD Sports became a retail powerhouseSubscription
JD Sports Fashion executive chairman Peter Cowgill reveals how he built a multi-billion pound sportswear behemoth.
M&S launches athleisure rangeSubscription
Marks & Spencer is tapping into the booming athleisure market with the launch of a new line of affordable sportswear, as it seeks to reverse the fortunes of its clothing business.
Why JD Sports is outpacing its rivalsSubscription
Knowing its customer and its place in the market has allowed JD Sports to thrive while its rivals struggle in a tough environment
Athleisure: beating the competitionSubscription
Today’s athleisure customers demand performance, versatility, convenience and community experiences from the brands they buy.
How Jay Parker built Gym King Subscription
Gym King’s Jay Parker has built a thriving athleisure brand in a competitive market before his 30th birthday. He talks to Drapers about keeping the business fighting fit and cracking the US.
British sportswear brand Castore has revealed plans to open flagship stores in key cities worldwide and expand into womenswear, as it unveiled further details of its strategic partnership with British tennis player Andy Murray.
Kappa to merge with licensee Sport FinanceSubscription
BasicNet Group, the Italian owner of Kappa, K-Way, Superga and Sebago, has acquired a 61% stake in one of Kappa’s European licensees, Sport Finance.
Pineapple signs up new stockistSubscription
Pineapple Clothing will launch on Next Label this month as it explores new wholesale partnerships following the end of its 20-year licensing deal with Debenhams.
Mover and shaker Debbie Moore is enjoying a resurgence of the trailblazing dancewear-inspired clothing brand she launched in 1979.
Fila debuts new premium lineSubscription
Italian sportswear brand Fila is launching a new, premium label – Fila Fjord – for autumn 19.
Keeping athleisure fit for the futureSubscription
The Association of Suppliers to the British Clothing Industry’s (ASBCI) annual conference focused on the athleisure phenomenon this year and examined its lasting impact on the fashion, textile and retail industry.
Drapers to open ASBCI athleisure conferenceSubscription
The Association of Suppliers to the British Clothing Industry (ASBCI) will host its annual autumn conference on 14 November, focusing on the ever-growing athleisure market.
There’s a buzz around Hummel Subscription
Danish brand Hummel has put a renewed focus on fashion with new line Hummel Hive and cool collaborations.
Sports brands step up for sustainabilitySubscription
The sportswear sector is making the most of growing consumer interest in brands with sustainable credentials
The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
Diadora scores in the retro-sportswear revivalSubscription
As Italian sportswear label Diadora celebrates its 70th anniversary, Drapers meets chairman and chief executive Enrico Moretti Polegato to talk about reinvention and reshoring.
Seven activewear brands to bet onSubscription
Drapers’ pick of the brands to note in the booming athleisure sector, from sustainable style setters to technical performance pioneers.
As the athleisure market matures, Drapers takes a look at the latest trends and developments shaping the fast-moving sector.
Gymshark takes a bite of the sportswear market Subscription
A combination of trend-led product and a personal connection with customers has propelled fitness apparel brand Gymshark into triple-digit growth. Drapers meets founder and chief brand officer Ben Francis and chief executive Steve Hewitt.
Why underwear is overperforming right nowSubscription
As consumer spending is squeezed, shoppers are splashing out on lingerie and hosiery. Drapers finds out which are the strongest-selling styles and why