Tag : Sweaty Betty
The best marketing campaigns of 2019 Subscription
From ocean-saving initiatives to body empowerment projects, Drapers reveals its top five fashion retail marketing campaigns of 2019.
Growth heats up at Sweaty Betty Subscription
Activewear retailer Sweaty Betty has reported an 18% year-on-year rise in turnover to £56.6m for the year to 31 December 2018.
Athleisure: beating the competitionSubscription
Today’s athleisure customers demand performance, versatility, convenience and community experiences from the brands they buy.
Sweaty Betty appoints new CEOSubscription
Sweaty Betty has promoted its managing director, Julia Straus, to the role of chief executive.
Sweaty Betty launches new digital platformSubscription
Activewear retailer Sweaty Betty has relaunched its website with IT provider Tryzens as part of a wider project to improve the multichannel customer experience.
The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
Sweaty Betty to open in Blackheath Subscription
Activewear retailer Sweaty Betty has signed for a 900 sq ft two- storey store in London’s Blackheath.
Sweaty Betty signs for King’s Cross storeSubscription
High-end activewear retailer Sweaty Betty is opening a new store at Kings Boulevard, within London’s £1bn King’s Cross redevelopment.
What works in experiential retailSubscription
Drapers samples what the innovative experiential retailers have to offer.