Drapers' special reports
The results are in. Only 29% of influencers are asked about their audience demographics, and just 11% of influencers who collaborate with brands on their blogs are asked for their analytics to prove the value of the post or its reach.
International Report: India, Russia and JapanSubscription
When UK fashion brands think about going international, Europe, the US and China are often the first port of call.
How to find a brand's most profitable customersSubscription
Retailers’ most loyal and profitable customers can be hard to identify and get to know. With so many drowning in customer data, how can we make sense of it?
Drapers Salary Survey 2017Subscription
The Drapers Salary Survey provides a glimpse into pay levels across the fashion industry.
Changing the mindset around excess stock Subscription
Off-price product, rather than being a problem to avoid, is a part of every retail business and is fast becoming a bona-fide channel in its own right.
Protecting brand reputation while discounting Subscription
Mismanaging excess stock can harm a brand and train shoppers to only buy at Sale prices, but you can discount without damaging your reputation
Clearing Excess Stock Beyond British BordersSubscription
Offloading excess inventory in international markets can be challenging but some fashion retailers and brands think it is worth doing
Watch Drapers’ webcast, Achieving a single view of stock in real time, in association with Detego.
No matter what channel you sell through, fit matters, says Ed Gribbin, president of Alvanon
Watch Drapers’ webcast on supporting the customer journey across all channels, in association with Cegid.