Tag : Instagram
Bruce Park, Bergdorf Goodman’s influential men’s fashion director, unveils his new shop-in-shop, B, within the New York institution.
'Follower fraud' costs brands £157mSubscription
Online “bots” that create fake followers on social media platforms such as Instagram are costing brands more than $200m (£157m).
Fashion retail's highs and lows of 2018Subscription
As this year comes to a close and a new one approaches, Drapers recaps the twists and turns in the retail industry over the past 12 months
Yoox launches AI stylistSubscription
Yoox has launched an artificial intelligence-powered stylist that allows shoppers to mix and match products and share looks on social media.
Can D&G recover from its China crisis? Subscription
Dolce & Gabbana’s most recent scandal, caused by a culturally insensitive advertising campaign, has harmed its business in China. Drapers investigates whether the damage can be reversed and what lessons can be learned.
Instagram fights fake followersSubscription
Photo-sharing social media app Instagram is taking steps to fight fake engagement on its platform.
Instagram expands shopping function Subscription
Social media platform Instagram is launching three new shopping updates in a bid to give customers a more seamless experience when doing their Christmas shopping.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.
Pinterest reveals new shopping featuresSubscription
Social media platform Pinterest has today introduced new shopping pins that link directly to product pages on retailer’s sites.