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Tag : Instagram

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  • Revolve index copy

    Bringing Coachella celebrity chic to BritsSubscription

    The Drapers Interview27 June 2018

    With an ecommerce empire of influencers, $1bn of millennial-fuelled sales, and a strong bond with the Instagram-friendly music festival, US etailer Revolve is ready to make an impact on the UK market.

  • Burberry comp

    Burberry tops Instagram listSubscription

    News23 November 2017

    Burberry is the most popular British brand on Instagram for the second year running with 10.4 million followers, up two million from last year.

  • Dolce

    Can D&G recover from its China crisis? Subscription

    News3 December 2018

    Dolce & Gabbana’s most recent scandal, caused by a culturally insensitive advertising campaign, has harmed its business in China. Drapers investigates whether the damage can be reversed and what lessons can be learned.

  • Dion magee facebook2

    Capture video power, says Facebook fashion guru Dion Magee Subscription

    Comment17 April 2017

    As one of the 70 speakers who will present at the Drapers Digital Festival on 25 April, Dion Magee, Facebook’s UK head of fashion, will lead a power talk on the important role video plays in increasing brand visibility. Here, she gives some insight into ...

  • Drapers awards childrensalon

    Childrensalon launches Instagram shopSubscription

    News25 May 2017

    Luxury kidswear retailer Childrensalon has launched a shoppable Instagram edit.

  • Dsc6929

    DDF: ‘Micro-communities are the next big thing’Subscription

    News26 April 2017

    “Everyone will become an influencer and you are starting to see smaller markets being created,” said Dane Stanley, global head of digital marketing and CRM (customer relationship management) at Missguided, on the next chapter for content and social media marketing.

  • Brian sugar popsugar

    Drapers Q+A: How to lure millennial consumers with socialSubscription

    News15 September 2016

    PopSugar and ShopStyle CEO Brian Sugar tells Drapers why social media tech and storytelling are key for the future of fashion.

  • Drapers Top 100 2016 – 34: Eva Chen, head of fashion partnerships, InstagramSubscription

    Top 10015 December 2016

    Position last year: New entry

  • Keely cropped for web

    Editor's Comment: Selling on social media – the next stepsSubscription

    Comment26 October 2018

    Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales. 

  • Year in review index

    Fashion retail's highs and lows of 2018Subscription

    Features14 December 2018

    As this year comes to a close and a new one approaches, Drapers recaps the twists and turns in the retail industry over the past 12 months

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