Tag : Instagram
Bringing Coachella celebrity chic to BritsSubscription
With an ecommerce empire of influencers, $1bn of millennial-fuelled sales, and a strong bond with the Instagram-friendly music festival, US etailer Revolve is ready to make an impact on the UK market.
Burberry tops Instagram listSubscription
Burberry is the most popular British brand on Instagram for the second year running with 10.4 million followers, up two million from last year.
Can D&G recover from its China crisis? Subscription
Dolce & Gabbana’s most recent scandal, caused by a culturally insensitive advertising campaign, has harmed its business in China. Drapers investigates whether the damage can be reversed and what lessons can be learned.
As one of the 70 speakers who will present at the Drapers Digital Festival on 25 April, Dion Magee, Facebook’s UK head of fashion, will lead a power talk on the important role video plays in increasing brand visibility. Here, she gives some insight into ...
Childrensalon launches Instagram shopSubscription
Luxury kidswear retailer Childrensalon has launched a shoppable Instagram edit.
DDF: ‘Micro-communities are the next big thing’Subscription
“Everyone will become an influencer and you are starting to see smaller markets being created,” said Dane Stanley, global head of digital marketing and CRM (customer relationship management) at Missguided, on the next chapter for content and social media marketing.
PopSugar and ShopStyle CEO Brian Sugar tells Drapers why social media tech and storytelling are key for the future of fashion.
Position last year: New entry
Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.
Fashion retail's highs and lows of 2018Subscription
As this year comes to a close and a new one approaches, Drapers recaps the twists and turns in the retail industry over the past 12 months