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US influencers warned over Instagram ads Subscription
Influencers and celebrities in the US have been cautioned over the failure to clearly disclose promotional posts on Instagram.
Capture video power, says Facebook fashion guru Dion Magee Subscription
As one of the 70 speakers who will present at the Drapers Digital Festival on 25 April, Dion Magee, Facebook’s UK head of fashion, will lead a power talk on the important role video plays in increasing brand visibility. Here, she gives some insight into ...
The growing sphere of the influencerSubscription
How can retailers harness the ever-increasing power of the influencer?
Instagram launches ads on Stories Subscription
Instagram is launching ads on its Stories slideshow format.
Drapers Top 100 2016 – 34: Eva Chen, head of fashion partnerships, InstagramSubscription
Position last year: New entry
Latest retail tech from eBay, John Lewis JLabs and FacebookSubscription
As online shopping and ecommerce race forward with ever more sophisticated technology, Drapers rounds up the latest retail tech developments, from social shopping to augmented reality.
Drapers Q+A: How to lure millennial consumers with socialSubscription
PopSugar and ShopStyle CEO Brian Sugar tells Drapers why social media tech and storytelling are key for the future of fashion.
Going behind the scenes with brands' Instagram StoriesSubscription
As the industry embraces Instagram’s new slideshow feature, Drapers speaks to retailers about its opportunities to bring a brand to life
How to harness the power of Instagram Subscription
As Instagram reveals new insights into how people shop on the social media platform, the company’s head of fashion partnerships, Eva Chen, exclusively shares her five top tips for converting consumers.
Instagram launches new business tools in the UKSubscription
Instagram has launched a new set of tools for businesses in the UK.
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