Tag : Instagram
As Nike includes plus-size women in its marketing material for the first time, Drapers examines why some brands are turning away from traditional models
Wearable social media platform to launchSubscription
A new social media platform that will be available only through its own wearable technology will launch in October.
Sophia Webster founded her eponymous footwear brand in 2012 and has since built an enormous following on social media, particularly on Instagram. Here, she talks to Drapers about how social media became an intrinsic part of her business.
The top five social media campaigns from retailers Subscription
As fashion retailers strive to stand out from their competitors on social media, many have launched inventive campaigns designed to increase customer engagement on Twitter, Instagram and Facebook. Drapers looks at five of the best.
Link Big, a tool that turns Instagram into a social checkout, is among the technology firms selected to join John Lewis’s start-up accelerator programme, JLab.
Solberg Audunsson Solberg Audunsson The social media platform Takumi recently conducted the largest survey of its kind, investigating the media industry’s attitudes and approaches towards influencer marketing.
Instagram launches video carousel adsSubscription
Instagram has added video carousel ads to the platform, and Asos and Macy’s are two of the first businesses to adopt the new service.
Striking up a Snapchat conversation with Generation Z is all in a day’s work for Urban Outfitters’ social media editor