Tag : Snapchat
Gen Z's alternative social channelsSubscription
As Facebook and Instagram have become well established for retailers, and consumers spread their social attention to new platforms, Drapers looks into the success of four alternative platforms: TikTok, Snapchat, Twitch and Pinterest.
Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.
Pinterest reveals new shopping featuresSubscription
Social media platform Pinterest has today introduced new shopping pins that link directly to product pages on retailer’s sites.
Asos to pilot Snapchat promoted adsSubscription
Asos will be the first fashion brand to use Snapchat’s new “promoted story” format, in a bid to further its advertising reach.
Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.
Snapchat prepares for £20bn float Subscription
Snapchat’s parent company, Snap Inc, has reportedly filed for the largest IPO (initial public offering) since 2014, valued at $25bn (£20bn).
PopSugar and ShopStyle CEO Brian Sugar tells Drapers why social media tech and storytelling are key for the future of fashion.
Wearable social media platform to launchSubscription
A new social media platform that will be available only through its own wearable technology will launch in October.
Sophia Webster founded her eponymous footwear brand in 2012 and has since built an enormous following on social media, particularly on Instagram. Here, she talks to Drapers about how social media became an intrinsic part of her business.
The top five social media campaigns from retailers Subscription
As fashion retailers strive to stand out from their competitors on social media, many have launched inventive campaigns designed to increase customer engagement on Twitter, Instagram and Facebook. Drapers looks at five of the best.