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Tag : Snapchat

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  • Social index jb

    Gen Z's alternative social channelsSubscription

    Features3 December 2019

    As Facebook and Instagram have become well established for retailers, and consumers spread their social attention to new platforms, Drapers looks into the success of four alternative platforms: TikTok, Snapchat, Twitch and Pinterest.

  • Keely cropped for web

    Editor's Comment: Selling on social media – the next stepsSubscription

    Comment26 October 2018

    Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales. 

  • pinterest shopping updates

    Pinterest reveals new shopping featuresSubscription

    News19 October 2018

    Social media platform Pinterest has today introduced new shopping pins that link directly to product pages on retailer’s sites.

  • gb asos

    Asos to pilot Snapchat promoted adsSubscription

    News24 November 2017

    Asos will be the first fashion brand to use Snapchat’s new “promoted story” format, in a bid to further its advertising reach.

  • Viber instant shopping

    Is the social commerce revolution finally happening?Subscription

    Features28 April 2017

    Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.

  • Snapchat mobile

    Snapchat prepares for £20bn float Subscription

    News16 November 2016

    Snapchat’s parent company, Snap Inc, has reportedly filed for the largest IPO (initial public offering) since 2014, valued at $25bn (£20bn).

  • Brian sugar popsugar

    Drapers Q+A: How to lure millennial consumers with socialSubscription

    News15 September 2016

    PopSugar and ShopStyle CEO Brian Sugar tells Drapers why social media tech and storytelling are key for the future of fashion.

  • Saywearable1

    Wearable social media platform to launchSubscription

    News10 August 2016

    A new social media platform that will be available only through its own wearable technology will launch in October. 

  • Sophia webster hazlett beard

    Sophia Webster: 'Social media has become part of the business'Subscription

    Features1 August 2016

    Sophia Webster founded her eponymous footwear brand in 2012 and has since built an enormous following on social media, particularly on Instagram. Here, she talks to Drapers about how social media became an intrinsic part of her business.

  • barbour ss17

    The top five social media campaigns from retailers Subscription

    News7 July 2016

    As fashion retailers strive to stand out from their competitors on social media, many have launched inventive campaigns designed to increase customer engagement on Twitter, Instagram and Facebook. Drapers looks at five of the best.

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