Tag : advertising
The perils of 'highly sexualised' advertisingSubscription
Boohoo and Missguided ads have been banned for being “highly sexualised” and not “socially responsible”, prompting questions about the imagery and messaging fast fashion uses to sell product to young shoppers.
New approaches to traditional advertising techniques are helping fashion brands to reach customers in fresh ways.
Fashion product searches increased by up to 276% during last year’s series of reality TV show Love Island, new research has found.
Women of the Warehouse world uniteSubscription
For International Women’s Day 2019, the team at womenswear retailer Warehouse took the opportunity to do something a bit different.
River Island is launching an advertising campaign focusing on celebrating the individual for spring 18, to mark its 30th year in business.
Yoox creates 15-second exclusive adsSubscription
Yoox has launched a YouTube campaign featuring 15-second buy-it-or-lose-it offers.
Video: Trouva launches first TV adVideoSubscription
Independent retail platform Trouva has launched its debut TV campaign, called “Trouva Street”.
Facing up to changing consumer behaviour Subscription
Tom Goodwin, executive vice-president and head of innovation at Zenith Media, spoke to the Drapers Fashion Forum about the future of advertising and marketing in fashion, what is changing and what hasn’t changed enough.
Benetton launches new creative messageSubscription
Italian clothing brand the United Colors of Benetton has launched a new unifying creative theme for its products and marketing philosophies.
Retailers must widen the data sets they look at to develop collections that perfectly suit their customers’ needs, says data scientist Clive Humby