Serve up an etail exclusiveSubscription
If luxury retailers want to woo customers with the same level of service online as in their stores, imitation is not the sincerest form of flattery
Frock & RollVideoSubscription
From The Devil Wears Prada to this year’s brace of Coco Chanel biopics, the worlds of production and fashion, two seemingly incompatible tribes, have enjoyed a long and fruitful — if occasionally ill-fitting —relationship.
Uniqlo shines bright onlineSubscription
Latest e-catalogues take the online shopping experience one stage further
Levi's rebrand for Independence DayVideoSubscription
Walt Whitman’s voice crackles over lusciously shot images of America’s plains, pastures and cities as Levi’s campaign, Go Forth, introduces us to the New Americans.
Making Facebook paySubscription
There may be a place for Facebook marketing, but can it really replace traditional advertising for retailers?
Worth a recommendationSubscription
Use the latest technology to assess customer buying habits and recommend items they might actually want
After opening their first store in 1971, brothers Roger and David Kingsley launched Jonathantrumbull.co.uk in their first etail foray in November 2008.
A starring role for your site Subscription
Adding a video element to your website can help to build a closer relationship with your customers.
Pointing the way to a saleSubscription
Search engine optimisation (SEO). It’s something everyone with a website has heard of and it can make a huge impact on site traffic, but where do you start and how do you get the basics right?
Tune in to a YouTube channelSubscription
New Look and Foot Locker are among the retailers building a buzz and creating a community on YouTube Founded in 2005 and with a current reach of 71 million unique users a month, YouTube has fast become the most popular online video community.