Digital Features
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The brands crowdsourcing their bestsellersSubscription
Crowdsourcing technology is giving smaller brands an edge when it comes to producing what their customers really want.
The digital developments you need to know about for 2017Subscription
From live video to the invasion of “dark social”, one-click commerce in stores and the advance of virtual reality – Drapers asked the experts which digital trends are set to shake up fashion retail in 2017.
Review of the year 2016: winners and losersSubscription
As the year draws to a close, Drapers looks at some of the fashion businesses that have succeeded and struggled during 2016.
Timeline: Charting the meteoric rise of Missguided Subscription
Fast fashion brand Missguided has made a huge impact on the womenswear market in just seven years. Drapers looks back at the rise of the Manchester-based firm.
App power – a personal shopping assistant in every pocketSubscription
As mobile and smartphone use soars, Drapers looks at how retail apps are evolving to capture the spend of increasingly app-centric consumers.
The online community of 'amazing little shops' Subscription
Trouva gives independent retailers the chance to reach beyond the high street
Data, analytics and social media: The new roles in retailSubscription
The retail workforce is changing, as technological changes and shifting demands push new skills to the fore. Drapers takes a look at some of the areas that are leading the change.
Harness the power of online product reviewsSubscription
Most consumers admit they are influenced by online reviews – positive and negative. How do you harness the potential of public customer feedback?
Get fit for fashion's digital futureSubscription
From the prevalence of social media to the demand for analytic skills the fashion industry needs to prepare for a digital future
Inside John Lewis's £150m Magna Park Subscription
John Lewis showed off two new all-singing all-dancing distribution centres at its 2.4m sq ft Magna Park campus earlier this month – the results of a £150m investment and a decade of planning.
