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Digital Features

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  • driv240519

    How Global Fashion Group brings brands to the worldSubscription

    Co-chief executives of international etailer Global Fashion Group Christoph Barchewitz and Patrick Schmidt are bringing 10,000 fashion brands to shoppers in the far-flung corners of the earth.

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    India's middle-class fashion frenzySubscription

    A booming economy is leading to a thriving middle class in India and retailers are beginning to explore the potential of the new market – both at home and abroad.

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    Making money from marketplacesSubscription

    Online marketplaces are evolving into a more sophisticated selling channel for fashion brands and a way to attract new fans, and present an opportunity for retailers to expand their offer with labels that suit their customer.

  • Data

    This time it's personal: retail's customer data revolutionSubscription

    Retailers are delving deep into consumer data to provide a more personalised experience and make customers feel valued.

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    Five must-listen business podcasts for retailersSubscription

    Podcast listenership in the UK has almost doubled over the past five years, rocketing from 3.2 million weekly listeners in 2013 to 5.9 million last year. Drapers rounds up the best of the bunch for keeping retailers in the know.

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    The high-tech new standard for sampling Subscription

    Digital sampling technologies require brands to change their approach, but could significantly speed up lead times and reduce waste

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    Super-fast fashion: from screen to store in seven days Subscription

    Brands are winning customers with super-speedy copy-cat celebrity styles – but this comes at a cost. 

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    What's up with WhatsApp?Subscription

    As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?

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    Online styling services put to the testSubscription

    Styling services are a blossoming sector of the ecommerce world. Drapers puts five to the test – and finds many of them lacking.

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    Going viral: how fashion harnesses hypeSubscription

    As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?   

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