Going viral: how fashion harnesses hypeSubscription
As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?
Drapers multichannel trends report 2019Subscription
Drapers’ multichannel trends report explores the most important trends in cross channel retail this year. Download it here for interviews with River Island, M&S, Mango and more.
Everything you need to know about TikTokSubscription
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.
Fashion brands and designers are facing the perfect storm of an upsurge in copying and the post-Brexit loss of pan-European intellectual property protections.
Clothing rental has the potential to make fashion retail more sustainable and provide benefits to both consumers and brands.
As high street store sales decline, brands are turning to online concessions to get their product in front of consumers
Key fashion retail takeaways from NRF 2019Subscription
The latest conference of the National Retail Federation in the US showed that tech changes do not erase retail’s most important fundamentals
Retail's new digital toolboxSubscription
Digital trends in fashion retail can be gimmicky and fleeting, but in 2019 retailers will recognise the practical role new technologies can play.
Look back on 2018 to see what Drapers readers thought were the most interesting stories of the year.
US-based app Liketoknow.it is helping influencers to monetise their fashion content, and let their fans buy into the look.