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Digital Features

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  • 11.11 Global Shopping Festival in 2016

    Get set for Singles' DaySubscription

    As Alibaba and JD.com gear up for Singles’ Day in China on 11 November, Drapers takes a look at whether the shopping event could be the UK’s new sales phenomenon. 

  • 590c6cb3aaf91200040b6c7e ab1492777464

    Hit or Miss: online retailers autumn 17Subscription

    Kicking off the autumn season of Drapers’ Hit or Miss shopping series, we decided to focus on the ever-growing world of digital and set out to put online retail to the test.

  • The future of fit

    The future of fitSubscription

    Drapers consults five fit experts on future trends in body-dimension data and fit. 

  • Drapers fit finals 03

    Using fit data to flourishSubscription

    It is not enough to gather body fit data – understanding how to use it is crucial. 

  • Drapers fit finals 05 lighter purple

    The fit challengeSubscription

    As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.

  • Campaign image pharrell group landscape

    How to make body data workSubscription

    How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage. 

  • Crop

    Inside Tommy Hilfiger's high-tech retail 'rock circus'Subscription

    Ahead of Tommy Hilfger’s debut show at London Fashion Week, Drapers took a trip to the brand’s flagship Regent Street store for an exclusive meeting with the man behind the brand, Tommy Hilfiger, its chief brand officer, Avery Baker, and global CEO Daniel Grieder.

  • 8696257428 a4195c00a7 o

    Has Apple unleashed a multichannel QR code comeback?Subscription

    Apple’s latest mobile operating system, released this week, includes a native QR code reader, so the black and white squares could soon be key to multichannel shopping experiences.

  • 7y5a4898slide

    Tomorrow's world today – new tech on the high streetSubscription

    Drapers explores the technologies that are going from experimental to essential for fashion retailers.

  • Closing down Sales

    Five retail lessons from the financial crisisSubscription

    Ten years on, Drapers reflects on the impact the global financial crisis had on fashion retail and how it reshaped the sector.

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