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Digital Features

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    Resale: risky business or rewarding revenue stream?Subscription

    The resale industry is soaring as entrepreneurial sellers trade on the inflated premiums buyers are prepared to pay for the hottest products and brands.

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    Masters of Middle East ecommerceSubscription

    Noon is the latest multi-brand etail platform to launch in the Middle East, offering new opportunities for UK brands.

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    Get set for Singles' DaySubscription

    As Alibaba and gear up for Singles’ Day in China on 11 November, Drapers takes a look at whether the shopping event could be the UK’s new sales phenomenon. 

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    Hit or Miss: online retailers autumn 17Subscription

    Kicking off the autumn season of Drapers’ Hit or Miss shopping series, we decided to focus on the ever-growing world of digital and set out to put online retail to the test.

  • The future of fit

    The future of fitSubscription

    Drapers consults five fit experts on future trends in body-dimension data and fit. 

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    Using fit data to flourishSubscription

    It is not enough to gather body fit data – understanding how to use it is crucial. 

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    The fit challengeSubscription

    As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.

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    How to make body data workSubscription

    How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage. 

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    Inside Tommy Hilfiger's high-tech retail 'rock circus'Subscription

    Ahead of Tommy Hilfger’s debut show at London Fashion Week, Drapers took a trip to the brand’s flagship Regent Street store for an exclusive meeting with the man behind the brand, Tommy Hilfiger, its chief brand officer, Avery Baker, and global CEO Daniel Grieder.

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    Has Apple unleashed a multichannel QR code comeback?Subscription

    Apple’s latest mobile operating system, released this week, includes a native QR code reader, so the black and white squares could soon be key to multichannel shopping experiences.

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