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Digital Features

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  • Instagram

    Instagram's new tools for fashion retailersSubscription

    In partnership with Instagram, Drapers explores the platform’s range of recent new tools - including the launch of IGTV last month - and how they are boosting consumer engagement. 

  • Suning biu store 4

    Automation sensation: the next stage of omnichannel retailSubscription

    As automation blurs the line between etail and bricks-and-mortar shopping, retailers are going automatic to lure shoppers in store

  • Wendy Gilmour, Ferne McCann and Charlotte Groeneveld

    This time it's personal: fashion's new social strategySubscription

    From social media megastars to micro-influencers, Drapers explores how retailers and brands can best work with the next generation of celebrities

  • zalando

    Zalando's 2020 vision for doubling in sizeSubscription

    Fashion and lifestyle etailer Zalando has unveiled ambitious plans to double in size by 2020. Drapers takes a closer look at how it expects to achieve this growth.

  • luxury index image

    Luxury's Digital Revolution Subscription

    Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of fashion world when it comes to adapting to a digital future.

  • Alexandra Van Houtte Tagwalk

    Cashing in on searchable catwalksSubscription

    Alexandra Van Houtte founded the website Tagwalk in 2016 with the aim of helping brands, retailers and stylists to work more efficiently to find the inspiration and latest trends they need from the international catwalks. 

  • Antibad7

    Doing good with Antibad: a new sustainable fashion etailer Subscription

    Drapers speaks to former Burberry and Tom Ford buyer Agatha Lintott about Antibad, her newly launched sustainable and ethically focused ecommerce site.

  • 3x2 fail fast

    Fail fast and win: design sprint to successSubscription

    Forward-thinking retailers and brands are borrowing “fail fast” methods from the technology sector to innovate at pace.

  • Zaloraya2018 campaign 1

    How Zalora delivers in a market with more than 17,000 islandsSubscription

    Drapers speaks to Giulio Xiloyannis, chief operating officer of Zalora, to find out how brand exclusivity and next-day delivery by canoe fuels its ecommerce dominance of the south-east Asian market.

  • hm sale

    What H&M is doing to tackle its troublesSubscription

    Like-for-like sales growth at H&M group has slumped over the past three years, suggesting the Swedish retailer is starting to lose its footing. Drapers examines why it is struggling and what it can do to win back its customers

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