Instagram's new tools for fashion retailersSubscription
In partnership with Instagram, Drapers explores the platform’s range of recent new tools - including the launch of IGTV last month - and how they are boosting consumer engagement.
As automation blurs the line between etail and bricks-and-mortar shopping, retailers are going automatic to lure shoppers in store
From social media megastars to micro-influencers, Drapers explores how retailers and brands can best work with the next generation of celebrities
Zalando's 2020 vision for doubling in sizeSubscription
Fashion and lifestyle etailer Zalando has unveiled ambitious plans to double in size by 2020. Drapers takes a closer look at how it expects to achieve this growth.
Luxury's Digital Revolution Subscription
Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of fashion world when it comes to adapting to a digital future.
Cashing in on searchable catwalksSubscription
Alexandra Van Houtte founded the website Tagwalk in 2016 with the aim of helping brands, retailers and stylists to work more efficiently to find the inspiration and latest trends they need from the international catwalks.
Drapers speaks to former Burberry and Tom Ford buyer Agatha Lintott about Antibad, her newly launched sustainable and ethically focused ecommerce site.
Fail fast and win: design sprint to successSubscription
Forward-thinking retailers and brands are borrowing “fail fast” methods from the technology sector to innovate at pace.
Drapers speaks to Giulio Xiloyannis, chief operating officer of Zalora, to find out how brand exclusivity and next-day delivery by canoe fuels its ecommerce dominance of the south-east Asian market.
What H&M is doing to tackle its troublesSubscription
Like-for-like sales growth at H&M group has slumped over the past three years, suggesting the Swedish retailer is starting to lose its footing. Drapers examines why it is struggling and what it can do to win back its customers