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Digital Features

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  • blue banister

    Using algorithms to produce the perfect teeSubscription

    Copenhagen-based online retailer Son of a Tailor launched in 2014 with the aim of crafting made-to-measure, premium quality men’s T-shirts using a unique online styling algorithm – “idealsize”. Drapers finds out more from its CEO, Jess Fleischer.

  • Viber instant shopping

    Is the social commerce revolution finally happening?Subscription

    Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.

  • Ordre

    Ordre's reinvention of luxury wholesaleSubscription

    Simon Lock, co-founder of luxury wholesale website Ordre, tells Drapers how he plans to use technology to reinvent and revolutionise how buying works online.

  • H&M Global Change Award winners

    The future of fashion: wine leather, cow manure and solar textilesSubscription

    Drapers travelled to Stockholm to find out more about the bleeding-edge innovations pledging to shake up fashion and backed by the H&M Foundation.

  • Pixoneye

    Image analysis tech to access mobile phone galleriesSubscription

    A UK-Israeli start-up is testing new technology which aims to improve targeting and merchandising via apps through analysis of users’ private smart phone photo galleries.

  • Music festival

    What fashion can learn from other industriesSubscription

    As the pace of technological change increases and pressure rises on retailers and brands to innovate, Drapers looks at what fashion can learn from other industries.

  • Vestiaire collective campaign shot 2017

    The rise and rise of resaleSubscription

    As resale sites such as Vestiaire Collective snap at the heels of ecommerce giants, second-hand sellers are shaking off their dusty stereotype, and leading the charge into a new generation of retail.

  • Dolce finale

    The growing sphere of the influencerSubscription

    How can retailers harness the ever-increasing power of the influencer?

  •  GP 7020 JG S

    The brands crowdsourcing their bestsellersSubscription

    Crowdsourcing technology is giving smaller brands an edge when it comes to producing what their customers really want.


    The digital developments you need to know about for 2017Subscription

    From live video to the invasion of “dark social”, one-click commerce in stores and the advance of virtual reality – Drapers asked the experts which digital trends are set to shake up fashion retail in 2017.

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