The future of fitSubscription
Drapers consults five fit experts on future trends in body-dimension data and fit.
Using fit data to flourishSubscription
It is not enough to gather body fit data – understanding how to use it is crucial.
The fit challengeSubscription
As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.
How to make body data workSubscription
How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage.
Ahead of Tommy Hilfger’s debut show at London Fashion Week, Drapers took a trip to the brand’s flagship Regent Street store for an exclusive meeting with the man behind the brand, Tommy Hilfiger, its chief brand officer, Avery Baker, and global CEO Daniel Grieder.
Apple’s latest mobile operating system, released this week, includes a native QR code reader, so the black and white squares could soon be key to multichannel shopping experiences.
Drapers explores the technologies that are going from experimental to essential for fashion retailers.
Five retail lessons from the financial crisisSubscription
Ten years on, Drapers reflects on the impact the global financial crisis had on fashion retail and how it reshaped the sector.
Take a tour of Amazon’s new nerve centreVideoSubscription
Drapers looks around Amazon’s new east London headquarters.
The new delivery models disrupting the industrySubscription
Drapers examines the pros and cons of two emerging models of pay-later delivery.