The Drapers guide to crowdfundingSubscription
An increasing number of fashion brands are turning to crowdfunding platforms to fuel growth and drive innovation. Drapers takes a closer look at the motivations, advantages and challenges for brands taking advantage of this unconventional business tool.
Lazy, narcissistic and demanding or social and inclusive on a quest for the authentic – millennials are often seen as the trailblazers of new technology, leading the charge for a transformation in the way we shop and live. But can this wide group of consumers be tied down to a single set of characteristics?
Using algorithms to produce the perfect teeSubscription
Copenhagen-based online retailer Son of a Tailor launched in 2014 with the aim of crafting made-to-measure, premium quality men’s T-shirts using a unique online styling algorithm – “idealsize”. Drapers finds out more from its CEO, Jess Fleischer.
Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.
Ordre's reinvention of luxury wholesaleSubscription
Simon Lock, co-founder of luxury wholesale website Ordre, tells Drapers how he plans to use technology to reinvent and revolutionise how buying works online.
Drapers travelled to Stockholm to find out more about the bleeding-edge innovations pledging to shake up fashion and backed by the H&M Foundation.
A UK-Israeli start-up is testing new technology which aims to improve targeting and merchandising via apps through analysis of users’ private smart phone photo galleries.
What fashion can learn from other industriesSubscription
As the pace of technological change increases and pressure rises on retailers and brands to innovate, Drapers looks at what fashion can learn from other industries.
The rise and rise of resaleSubscription
As resale sites such as Vestiaire Collective snap at the heels of ecommerce giants, second-hand sellers are shaking off their dusty stereotype, and leading the charge into a new generation of retail.
The growing sphere of the influencerSubscription
How can retailers harness the ever-increasing power of the influencer?