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Digital Features

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  • 1. ynap london tech hub reception credits ph gabriel de la chapelle

    Steering a course into the future in YNAP's 'spaceship'VideoSubscription

    With its new 70,000 sq ft tech hub in London’s White City, Yoox Net-a-Porter is making an ambitious stride into the future of luxury shopping

  • harry dobbs design architects and urban designers

    Shopping gets smart on Bird StreetSubscription

    Drapers visits Bird Street, a new shopping area in London’s West End that blends technology with sustainability.

  • 24 Sevres website

    24 Sèvres takes on Farfetch and Net-a-PorterSubscription

    Inspired by Le Bon Marché, new etailer 24 Sèvres aims to recreate the Parisian department store experience online. Drapers examines its offer and asks whether the competition should be worried.

  • Walpole2

    The Gulf’s digital evolution: five things to knowSubscription

    From the impact of influencers to the importance of transparency, Drapers spoke to Patrick Chalhoub, co-CEO of The Chalhoub Group, to discover the challenges and opportunities that lie in the Middle East’s nascent luxury ecommerce boom.

  • 11

    How to harness the power of the Gen Z consumerSubscription

    Lessons in Gen Z appeal from the woman behind social selling app Yeay

  • gs1 3 2 image

    What do customers want online?Subscription

    This is, no doubt, the question keeping most digital directors and heads of ecommerce up at night. The answer, however, is much harder to come by.

  • Crowdfunding

    The Drapers guide to crowdfundingSubscription

    An increasing number of fashion brands are turning to crowdfunding platforms to fuel growth and drive innovation. Drapers takes a closer look at the motivations, advantages and challenges for brands taking advantage of this unconventional business tool. 

  • Millennial 2020 in east London

    Seven things you may not expect about millennialsSubscription

    Lazy, narcissistic and demanding or social and inclusive on a quest for the authentic – millennials are often seen as the trailblazers of new technology, leading the charge for a transformation in the way we shop and live. But can this wide group of consumers be tied down to a single set of characteristics?

  • blue banister

    Using algorithms to produce the perfect teeSubscription

    Copenhagen-based online retailer Son of a Tailor launched in 2014 with the aim of crafting made-to-measure, premium quality men’s T-shirts using a unique online styling algorithm – “idealsize”. Drapers finds out more from its CEO, Jess Fleischer.

  • Viber instant shopping

    Is the social commerce revolution finally happening?Subscription

    Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.