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Digital Features

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  • Crowdfunding

    The Drapers guide to crowdfundingSubscription

    An increasing number of fashion brands are turning to crowdfunding platforms to fuel growth and drive innovation. Drapers takes a closer look at the motivations, advantages and challenges for brands taking advantage of this unconventional business tool. 

  • Millennial 2020 in east London

    Seven things you may not expect about millennialsSubscription

    Lazy, narcissistic and demanding or social and inclusive on a quest for the authentic – millennials are often seen as the trailblazers of new technology, leading the charge for a transformation in the way we shop and live. But can this wide group of consumers be tied down to a single set of characteristics?

  • blue banister

    Using algorithms to produce the perfect teeSubscription

    Copenhagen-based online retailer Son of a Tailor launched in 2014 with the aim of crafting made-to-measure, premium quality men’s T-shirts using a unique online styling algorithm – “idealsize”. Drapers finds out more from its CEO, Jess Fleischer.

  • Viber instant shopping

    Is the social commerce revolution finally happening?Subscription

    Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.

  • Ordre

    Ordre's reinvention of luxury wholesaleSubscription

    Simon Lock, co-founder of luxury wholesale website Ordre, tells Drapers how he plans to use technology to reinvent and revolutionise how buying works online.

  • H&M Global Change Award winners

    The future of fashion: wine leather, cow manure and solar textilesSubscription

    Drapers travelled to Stockholm to find out more about the bleeding-edge innovations pledging to shake up fashion and backed by the H&M Foundation.

  • Pixoneye

    Image analysis tech to access mobile phone galleriesSubscription

    A UK-Israeli start-up is testing new technology which aims to improve targeting and merchandising via apps through analysis of users’ private smart phone photo galleries.

  • Music festival

    What fashion can learn from other industriesSubscription

    As the pace of technological change increases and pressure rises on retailers and brands to innovate, Drapers looks at what fashion can learn from other industries.

  • Vestiaire collective campaign shot 2017

    The rise and rise of resaleSubscription

    As resale sites such as Vestiaire Collective snap at the heels of ecommerce giants, second-hand sellers are shaking off their dusty stereotype, and leading the charge into a new generation of retail.

  • Dolce finale

    The growing sphere of the influencerSubscription

    How can retailers harness the ever-increasing power of the influencer?