With sophisticated, innovative and super-demanding consumers, the German retail market requires innovation from brands and retailers alike.
Drapers investigates the real costs of running an online operation for fashion retailers, and analyses what steps retailers can take to make the most of this fast-growing route to market.
The children's stories behind stellar salesSubscription
Demand for designer names and brands with a story to tell is helping the childrenwear market stay buoyant through difficult retail times.
Inside JD.com’s robot-powered revolutionSubscription
Drapers visits Chinese ecommerce giant JD.com’s headquarters to find out how developments in its fulfilment capabilities could benefit UK brands.
Fashion retailers are exploring solutions to reduce carbon emissions from final-mile deliveries, including promoting click and collect, and introducing electric vans
Content: the best ways to tell your brand storySubscription
Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.
Selling to the silver spendersSubscription
Fashion retailers are starting to wake up to the fact that older women want stylish, well-fitting clothing, and are increasingly digitally savvy.
The resale business models to knowSubscription
As resale gains in popularity, Drapers examines the different business models used by the established and emerging players
How multichannel fashion is evolving in 2019 Subscription
The year is already shaping up to be an interesting one in UK multichannel fashion: several trends are developing, and new technologies are emerging on the horizon.
Co-chief executives of international etailer Global Fashion Group Christoph Barchewitz and Patrick Schmidt are bringing 10,000 fashion brands to shoppers in the far-flung corners of the earth.