Brands are winning customers with super-speedy copy-cat celebrity styles – but this comes at a cost.
What's up with WhatsApp?Subscription
As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?
Online styling services put to the testSubscription
Styling services are a blossoming sector of the ecommerce world. Drapers puts five to the test – and finds many of them lacking.
Going viral: how fashion harnesses hypeSubscription
As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?
Drapers multichannel trends report 2019Subscription
Drapers’ multichannel trends report explores the most important trends in cross channel retail this year. Download it here for interviews with River Island, M&S, Mango and more.
Everything you need to know about TikTokSubscription
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.
Fashion brands and designers are facing the perfect storm of an upsurge in copying and the post-Brexit loss of pan-European intellectual property protections.
Clothing rental has the potential to make fashion retail more sustainable and provide benefits to both consumers and brands.
As high street store sales decline, brands are turning to online concessions to get their product in front of consumers
Key fashion retail takeaways from NRF 2019Subscription
The latest conference of the National Retail Federation in the US showed that tech changes do not erase retail’s most important fundamentals
Retail's new digital toolboxSubscription
Digital trends in fashion retail can be gimmicky and fleeting, but in 2019 retailers will recognise the practical role new technologies can play.
Look back on 2018 to see what Drapers readers thought were the most interesting stories of the year.
US-based app Liketoknow.it is helping influencers to monetise their fashion content, and let their fans buy into the look.
It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.
Expectant and new mothers are demanding more from maternity fashion, presenting fresh challenges and opportunities for high street and specialist retailers.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Inside Amazon’s robot-run warehouse Subscription
Drapers tours an Amazon fulfilment centre to learn how robots and humans are working side by side to power the etailer’s deliveries
China’s rising digital stars Subscription
Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.
Digital fit technology comes of ageSubscription
New technology is helping to solve sizing and fit – one of online fashion retail’s biggest bugbears
Earlier this month, Drapers took a trip to Canada to view luxury etailer Ssense’s vision of bricks-and-mortar retail’s future.