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Digital Features

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  • Gym king autumn 19 (2)

    Entering the sophisticated and stable German marketSubscription

    With sophisticated, innovative and super-demanding consumers, the German retail market requires innovation from brands and retailers alike.

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    Hush's quiet journey to a £30m lifestyle empireSubscription

    Womenswear brand Hush has gained a devoted following by telling a brand story beyond its relaxed clothing offer

  • Drapers investigates

    Drapers Investigates: the true cost of online retailSubscription

    Drapers investigates the real costs of running an online operation for fashion retailers, and analyses what steps retailers can take to make the most of this fast-growing route to market.

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    The children's stories behind stellar salesSubscription

    Demand for designer names and brands with a story to tell is helping the childrenwear market stay buoyant through difficult retail times.

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    Inside JD.com’s robot-powered revolutionSubscription

    Drapers visits Chinese ecommerce giant JD.com’s headquarters to find out how developments in its fulfilment capabilities could benefit UK brands.

  • Sustainable delivery electric van

    Going the extra mile: developments in sustainable deliverySubscription

    Fashion retailers are exploring solutions to reduce carbon emissions from final-mile deliveries, including promoting click and collect, and introducing electric vans

  • Prada campaign

    Content: the best ways to tell your brand storySubscription

    Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.

  • Hope

    Selling to the silver spendersSubscription

    Fashion retailers are starting to wake up to the fact that older women want stylish, well-fitting clothing, and are increasingly digitally savvy.

  • Vestiaire

    The resale business models to knowSubscription

    As resale gains in popularity, Drapers examines the different business models used by the established and emerging players

  • Nike own the look crop

    How multichannel fashion is evolving in 2019 Subscription

    The year is already shaping up to be an interesting one in UK multichannel fashion: several trends are developing, and new technologies are emerging on the horizon. 

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    How Global Fashion Group brings brands to the worldSubscription

    Co-chief executives of international etailer Global Fashion Group Christoph Barchewitz and Patrick Schmidt are bringing 10,000 fashion brands to shoppers in the far-flung corners of the earth.

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    India's middle-class fashion frenzySubscription

    A booming economy is leading to a thriving middle class in India and retailers are beginning to explore the potential of the new market – both at home and abroad.

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    Making money from marketplacesSubscription

    Online marketplaces are evolving into a more sophisticated selling channel for fashion brands and a way to attract new fans, and present an opportunity for retailers to expand their offer with labels that suit their customer.

  • Data

    This time it's personal: retail's customer data revolutionSubscription

    Retailers are delving deep into consumer data to provide a more personalised experience and make customers feel valued.

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    Five must-listen business podcasts for retailersSubscription

    Podcast listenership in the UK has almost doubled over the past five years, rocketing from 3.2 million weekly listeners in 2013 to 5.9 million last year. Drapers rounds up the best of the bunch for keeping retailers in the know.

  • sampling index

    The high-tech new standard for sampling Subscription

    Digital sampling technologies require brands to change their approach, but could significantly speed up lead times and reduce waste

  • Femme luxe (1)

    Super-fast fashion: from screen to store in seven days Subscription

    Brands are winning customers with super-speedy copy-cat celebrity styles – but this comes at a cost. 

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    What's up with WhatsApp?Subscription

    As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?

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    Online styling services put to the testSubscription

    Styling services are a blossoming sector of the ecommerce world. Drapers puts five to the test – and finds many of them lacking.

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    Going viral: how fashion harnesses hypeSubscription

    As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?   

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