India's middle-class fashion frenzySubscription
A booming economy is leading to a thriving middle class in India and retailers are beginning to explore the potential of the new market – both at home and abroad.
Making money from marketplacesSubscription
Online marketplaces are evolving into a more sophisticated selling channel for fashion brands and a way to attract new fans, and present an opportunity for retailers to expand their offer with labels that suit their customer.
Retailers are delving deep into consumer data to provide a more personalised experience and make customers feel valued.
Five must-listen business podcasts for retailersSubscription
Podcast listenership in the UK has almost doubled over the past five years, rocketing from 3.2 million weekly listeners in 2013 to 5.9 million last year. Drapers rounds up the best of the bunch for keeping retailers in the know.
The high-tech new standard for sampling Subscription
Digital sampling technologies require brands to change their approach, but could significantly speed up lead times and reduce waste
Brands are winning customers with super-speedy copy-cat celebrity styles – but this comes at a cost.
What's up with WhatsApp?Subscription
As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?
Online styling services put to the testSubscription
Styling services are a blossoming sector of the ecommerce world. Drapers puts five to the test – and finds many of them lacking.
Going viral: how fashion harnesses hypeSubscription
As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?
Drapers multichannel trends report 2019Subscription
Drapers’ multichannel trends report explores the most important trends in cross channel retail this year. Download it here for interviews with River Island, M&S, Mango and more.
Everything you need to know about TikTokSubscription
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.
Fashion brands and designers are facing the perfect storm of an upsurge in copying and the post-Brexit loss of pan-European intellectual property protections.
Clothing rental has the potential to make fashion retail more sustainable and provide benefits to both consumers and brands.
As high street store sales decline, brands are turning to online concessions to get their product in front of consumers
Key fashion retail takeaways from NRF 2019Subscription
The latest conference of the National Retail Federation in the US showed that tech changes do not erase retail’s most important fundamentals
Retail's new digital toolboxSubscription
Digital trends in fashion retail can be gimmicky and fleeting, but in 2019 retailers will recognise the practical role new technologies can play.
Look back on 2018 to see what Drapers readers thought were the most interesting stories of the year.
US-based app Liketoknow.it is helping influencers to monetise their fashion content, and let their fans buy into the look.
It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.
Expectant and new mothers are demanding more from maternity fashion, presenting fresh challenges and opportunities for high street and specialist retailers.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Inside Amazon’s robot-run warehouse Subscription
Drapers tours an Amazon fulfilment centre to learn how robots and humans are working side by side to power the etailer’s deliveries
China’s rising digital stars Subscription
Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.
Digital fit technology comes of ageSubscription
New technology is helping to solve sizing and fit – one of online fashion retail’s biggest bugbears
Earlier this month, Drapers took a trip to Canada to view luxury etailer Ssense’s vision of bricks-and-mortar retail’s future.
Our annual survey of fashion shoppers provides in-depth insight into what shoppers want in a multichannel retail world.
JD.com's luxury revolutionSubscription
Last week Chinese ecommerce giant JD.com announced it has renewed its sponsorship of the British Fashion Council (BFC)/Vogue Designer Fashion Fund.
As artificial intelligence starts to replace human resource, Drapers examines how retailers are using the technology to leverage business opportunities
Fast fashion's love affair with reality TVSubscription
After a summer dominated by powerhouse show Love Island, Drapers explores the growing influence of reality TV over fast fashion
Ever-more sophisticated cyber-attacks pose a greater and greater threat to fashion retail businesses. Drapers learns what retailers need to do to fight back.
Instagram's new tools for fashion retailersSubscription
In partnership with Instagram, Drapers explores the platform’s range of recent new tools - including the launch of IGTV last month - and how they are boosting consumer engagement.
As automation blurs the line between etail and bricks-and-mortar shopping, retailers are going automatic to lure shoppers in store
From social media megastars to micro-influencers, Drapers explores how retailers and brands can best work with the next generation of celebrities
Zalando's 2020 vision for doubling in sizeSubscription
Fashion and lifestyle etailer Zalando has unveiled ambitious plans to double in size by 2020. Drapers takes a closer look at how it expects to achieve this growth.
Luxury's Digital Revolution Subscription
Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of fashion world when it comes to adapting to a digital future.
Cashing in on searchable catwalksSubscription
Alexandra Van Houtte founded the website Tagwalk in 2016 with the aim of helping brands, retailers and stylists to work more efficiently to find the inspiration and latest trends they need from the international catwalks.
Drapers speaks to former Burberry and Tom Ford buyer Agatha Lintott about Antibad, her newly launched sustainable and ethically focused ecommerce site.
Fail fast and win: design sprint to successSubscription
Forward-thinking retailers and brands are borrowing “fail fast” methods from the technology sector to innovate at pace.
Drapers speaks to Giulio Xiloyannis, chief operating officer of Zalora, to find out how brand exclusivity and next-day delivery by canoe fuels its ecommerce dominance of the south-east Asian market.
What H&M is doing to tackle its troublesSubscription
Like-for-like sales growth at H&M group has slumped over the past three years, suggesting the Swedish retailer is starting to lose its footing. Drapers examines why it is struggling and what it can do to win back its customers
Countdown to GDPR: are you ready?Subscription
With just over two weeks to go until the new data protection laws come into effect, Drapers asks legal experts for their advice on what retailers can do to ensure compliance – and avoid penalties – at this stage.
Discover some tips and practical examples of how brands and retailers – large and small – are already making the most of Instagram’s new Shopping update.
As the fashion retail industry gets ready for Drapers Digital Festival, some of the keynote speakers share their tactics for improving customer engagement.
Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience.
The future of automation in fashion Subscription
How retail automation is boosting creativity, innovation and control.
Drapers explores the impact the rise of voice-operated digital assistants could have on fashion retail
Instagram launches shopping function in the UKSubscription
Social media platform Instagram is unveiling a much-anticipated shopping update today (20 March), allowing UK businesses to sell products via posts.
How retailers can future-proof their logistics Subscription
Bots, drones and driverless cars may be grabbing the headlines, but for fashion retailers and brands, the key to future-proofing logistics will be using the right technology effectively.
Five ways the online world will change in 2018Subscription
Online sales are soaring across the fashion industry. But, as the market matures – figures from IMRG Capgemini show 2017 growth plateaued at 12.1%, down from 15.9% in 2016 – Drapers identifies the five developments that will shape fashion ecommerce in 2018.
Five tech trend takeaways from the Big AppleSubscription
Held on 14-16 January in New York, National Retail Federation’s NRF18: Retail’s Big Show is one of the world’s biggest retail technology trade shows. Here are the key takeaways for fashion retailers from this year’s event.