In a digital world, online reviews are an increasingly important way for retailers to connect with their customers – building trust and responding to feedback to help shape their offers and grow their businesses.
Thinking a decade ahead: NRF Big Show 2020Subscription
The National Retail Federation’s NRF Big Show 2020 showcased the technology that retailers need to think about today to stay ahead of the game in the future.
The changing shape of retail in the 2020sSubscription
At the turn of a new decade, Drapers asks experts from financial services firms how they think fashion retail will look in 10 years’ time.
Fashion retail's top five challenges for 2020Subscription
Drapers looks ahead to the big issues that are likely to affect retailers and brands in 2020 and how to combat them.
Drapers Hit or Miss: fashion rentalSubscription
As the rental fashion trends begins to take off, Drapers road tests four platforms offering consumers the chance to hire their wardrobes.
Gen Z's alternative social channelsSubscription
As Facebook and Instagram have become well established for retailers, and consumers spread their social attention to new platforms, Drapers looks into the success of four alternative platforms: TikTok, Snapchat, Twitch and Pinterest.
Winser London gets to work with Gillian AndersonSubscription
The womenswear brand is growing globally on the back of women’s increasing demand for modern workwear.
With sophisticated, innovative and super-demanding consumers, the German retail market requires innovation from brands and retailers alike.
Drapers investigates the real costs of running an online operation for fashion retailers, and analyses what steps retailers can take to make the most of this fast-growing route to market.
The children's stories behind stellar salesSubscription
Demand for designer names and brands with a story to tell is helping the childrenwear market stay buoyant through difficult retail times.
Inside JD.com’s robot-powered revolutionSubscription
Drapers visits Chinese ecommerce giant JD.com’s headquarters to find out how developments in its fulfilment capabilities could benefit UK brands.
Fashion retailers are exploring solutions to reduce carbon emissions from final-mile deliveries, including promoting click and collect, and introducing electric vans
Content: the best ways to tell your brand storySubscription
Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.
Selling to the silver spendersSubscription
Fashion retailers are starting to wake up to the fact that older women want stylish, well-fitting clothing, and are increasingly digitally savvy.
The resale business models to knowSubscription
As resale gains in popularity, Drapers examines the different business models used by the established and emerging players
How multichannel fashion is evolving in 2019 Subscription
The year is already shaping up to be an interesting one in UK multichannel fashion: several trends are developing, and new technologies are emerging on the horizon.
Co-chief executives of international etailer Global Fashion Group Christoph Barchewitz and Patrick Schmidt are bringing 10,000 fashion brands to shoppers in the far-flung corners of the earth.
India's middle-class fashion frenzySubscription
A booming economy is leading to a thriving middle class in India and retailers are beginning to explore the potential of the new market – both at home and abroad.
Making money from marketplacesSubscription
Online marketplaces are evolving into a more sophisticated selling channel for fashion brands and a way to attract new fans, and present an opportunity for retailers to expand their offer with labels that suit their customer.
Retailers are delving deep into consumer data to provide a more personalised experience and make customers feel valued.
Five must-listen business podcasts for retailersSubscription
Podcast listenership in the UK has almost doubled over the past five years, rocketing from 3.2 million weekly listeners in 2013 to 5.9 million last year. Drapers rounds up the best of the bunch for keeping retailers in the know.
The high-tech new standard for sampling Subscription
Digital sampling technologies require brands to change their approach, but could significantly speed up lead times and reduce waste
Brands are winning customers with super-speedy copy-cat celebrity styles – but this comes at a cost.
What's up with WhatsApp?Subscription
As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?
Going viral: how fashion harnesses hypeSubscription
As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?
Drapers multichannel trends report 2019Subscription
Drapers’ multichannel trends report explores the most important trends in cross channel retail this year. Download it here for interviews with River Island, M&S, Mango and more.
Everything you need to know about TikTokSubscription
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.
Fashion brands and designers are facing the perfect storm of an upsurge in copying and the post-Brexit loss of pan-European intellectual property protections.
Clothing rental has the potential to make fashion retail more sustainable and provide benefits to both consumers and brands.
As high street store sales decline, brands are turning to online concessions to get their product in front of consumers
Key fashion retail takeaways from NRF 2019Subscription
The latest conference of the National Retail Federation in the US showed that tech changes do not erase retail’s most important fundamentals
Retail's new digital toolboxSubscription
Digital trends in fashion retail can be gimmicky and fleeting, but in 2019 retailers will recognise the practical role new technologies can play.
Look back on 2018 to see what Drapers readers thought were the most interesting stories of the year.
US-based app Liketoknow.it is helping influencers to monetise their fashion content, and let their fans buy into the look.
It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.
Expectant and new mothers are demanding more from maternity fashion, presenting fresh challenges and opportunities for high street and specialist retailers.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Inside Amazon’s robot-run warehouse Subscription
Drapers tours an Amazon fulfilment centre to learn how robots and humans are working side by side to power the etailer’s deliveries
China’s rising digital stars Subscription
Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.
Digital fit technology comes of ageSubscription
New technology is helping to solve sizing and fit – one of online fashion retail’s biggest bugbears
Earlier this month, Drapers took a trip to Canada to view luxury etailer Ssense’s vision of bricks-and-mortar retail’s future.
Our annual survey of fashion shoppers provides in-depth insight into what shoppers want in a multichannel retail world.
JD.com's luxury revolutionSubscription
Last week Chinese ecommerce giant JD.com announced it has renewed its sponsorship of the British Fashion Council (BFC)/Vogue Designer Fashion Fund.
As artificial intelligence starts to replace human resource, Drapers examines how retailers are using the technology to leverage business opportunities
Fast fashion's love affair with reality TVSubscription
After a summer dominated by powerhouse show Love Island, Drapers explores the growing influence of reality TV over fast fashion
Ever-more sophisticated cyber-attacks pose a greater and greater threat to fashion retail businesses. Drapers learns what retailers need to do to fight back.
Instagram's new tools for fashion retailersSubscription
In partnership with Instagram, Drapers explores the platform’s range of recent new tools - including the launch of IGTV last month - and how they are boosting consumer engagement.
As automation blurs the line between etail and bricks-and-mortar shopping, retailers are going automatic to lure shoppers in store
From social media megastars to micro-influencers, Drapers explores how retailers and brands can best work with the next generation of celebrities
Zalando's 2020 vision for doubling in sizeSubscription
Fashion and lifestyle etailer Zalando has unveiled ambitious plans to double in size by 2020. Drapers takes a closer look at how it expects to achieve this growth.