US-based app Liketoknow.it is helping influencers to monetise their fashion content, and let their fans buy into the look.
It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.
Expectant and new mothers are demanding more from maternity fashion, presenting fresh challenges and opportunities for high street and specialist retailers.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Inside Amazon’s robot-run warehouse Subscription
Drapers tours an Amazon fulfilment centre to learn how robots and humans are working side by side to power the etailer’s deliveries
China’s rising digital stars Subscription
Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.
Digital fit technology comes of ageSubscription
New technology is helping to solve sizing and fit – one of online fashion retail’s biggest bugbears
Earlier this month, Drapers took a trip to Canada to view luxury etailer Ssense’s vision of bricks-and-mortar retail’s future.
Our annual survey of fashion shoppers provides in-depth insight into what shoppers want in a multichannel retail world.
JD.com's luxury revolutionSubscription
Last week Chinese ecommerce giant JD.com announced it has renewed its sponsorship of the British Fashion Council (BFC)/Vogue Designer Fashion Fund.
As artificial intelligence starts to replace human resource, Drapers examines how retailers are using the technology to leverage business opportunities
Fast fashion's love affair with reality TVSubscription
After a summer dominated by powerhouse show Love Island, Drapers explores the growing influence of reality TV over fast fashion
Ever-more sophisticated cyber-attacks pose a greater and greater threat to fashion retail businesses. Drapers learns what retailers need to do to fight back.
Instagram's new tools for fashion retailersSubscription
In partnership with Instagram, Drapers explores the platform’s range of recent new tools - including the launch of IGTV last month - and how they are boosting consumer engagement.
As automation blurs the line between etail and bricks-and-mortar shopping, retailers are going automatic to lure shoppers in store
From social media megastars to micro-influencers, Drapers explores how retailers and brands can best work with the next generation of celebrities
Zalando's 2020 vision for doubling in sizeSubscription
Fashion and lifestyle etailer Zalando has unveiled ambitious plans to double in size by 2020. Drapers takes a closer look at how it expects to achieve this growth.
Luxury's Digital Revolution Subscription
Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of fashion world when it comes to adapting to a digital future.
Cashing in on searchable catwalksSubscription
Alexandra Van Houtte founded the website Tagwalk in 2016 with the aim of helping brands, retailers and stylists to work more efficiently to find the inspiration and latest trends they need from the international catwalks.
Drapers speaks to former Burberry and Tom Ford buyer Agatha Lintott about Antibad, her newly launched sustainable and ethically focused ecommerce site.
Fail fast and win: design sprint to successSubscription
Forward-thinking retailers and brands are borrowing “fail fast” methods from the technology sector to innovate at pace.
Drapers speaks to Giulio Xiloyannis, chief operating officer of Zalora, to find out how brand exclusivity and next-day delivery by canoe fuels its ecommerce dominance of the south-east Asian market.
What H&M is doing to tackle its troublesSubscription
Like-for-like sales growth at H&M group has slumped over the past three years, suggesting the Swedish retailer is starting to lose its footing. Drapers examines why it is struggling and what it can do to win back its customers
Countdown to GDPR: are you ready?Subscription
With just over two weeks to go until the new data protection laws come into effect, Drapers asks legal experts for their advice on what retailers can do to ensure compliance – and avoid penalties – at this stage.
Discover some tips and practical examples of how brands and retailers – large and small – are already making the most of Instagram’s new Shopping update.
As the fashion retail industry gets ready for Drapers Digital Festival, some of the keynote speakers share their tactics for improving customer engagement.
Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience.
The future of automation in fashion Subscription
How retail automation is boosting creativity, innovation and control.
Drapers explores the impact the rise of voice-operated digital assistants could have on fashion retail
Instagram launches shopping function in the UKSubscription
Social media platform Instagram is unveiling a much-anticipated shopping update today (20 March), allowing UK businesses to sell products via posts.
How retailers can future-proof their logistics Subscription
Bots, drones and driverless cars may be grabbing the headlines, but for fashion retailers and brands, the key to future-proofing logistics will be using the right technology effectively.
Five ways the online world will change in 2018Subscription
Online sales are soaring across the fashion industry. But, as the market matures – figures from IMRG Capgemini show 2017 growth plateaued at 12.1%, down from 15.9% in 2016 – Drapers identifies the five developments that will shape fashion ecommerce in 2018.
Five tech trend takeaways from the Big AppleSubscription
Held on 14-16 January in New York, National Retail Federation’s NRF18: Retail’s Big Show is one of the world’s biggest retail technology trade shows. Here are the key takeaways for fashion retailers from this year’s event.
What finally lured Prada and Céline onlineSubscription
Drapers asks why it has taken so long for the world of luxury to go digital and how brands are standing apart from fast fashion online natives.
The 2018 digital game changersSubscription
Digital change and technological evolution have led much of the change in fashion retail in recent years, and 2018 will be no exception. Drapers explores the most important digital trends in fashion.
The biggest tech innovations of 2017Subscription
Drapers reviews the advancements in technology that shook up the fashion retail industry in 2017.
What works in experiential retailSubscription
Drapers samples what the innovative experiential retailers have to offer.
Retail tech: meet the Israeli innovatorsSubscription
Drapers uncovers the latest retail tech coming out of the Middle Eastern tech hub of Israel that UK retailers need to know about.
The resale industry is soaring as entrepreneurial sellers trade on the inflated premiums buyers are prepared to pay for the hottest products and brands.
Masters of Middle East ecommerceSubscription
Noon is the latest multi-brand etail platform to launch in the Middle East, offering new opportunities for UK brands.
Get set for Singles' DaySubscription
As Alibaba and JD.com gear up for Singles’ Day in China on 11 November, Drapers takes a look at whether the shopping event could be the UK’s new sales phenomenon.
Hit or Miss: online retailers autumn 17Subscription
Kicking off the autumn season of Drapers’ Hit or Miss shopping series, we decided to focus on the ever-growing world of digital and set out to put online retail to the test.
The future of fitSubscription
Drapers consults five fit experts on future trends in body-dimension data and fit.
Using fit data to flourishSubscription
It is not enough to gather body fit data – understanding how to use it is crucial.
The fit challengeSubscription
As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.
How to make body data workSubscription
How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage.
Ahead of Tommy Hilfger’s debut show at London Fashion Week, Drapers took a trip to the brand’s flagship Regent Street store for an exclusive meeting with the man behind the brand, Tommy Hilfiger, its chief brand officer, Avery Baker, and global CEO Daniel Grieder.
Apple’s latest mobile operating system, released this week, includes a native QR code reader, so the black and white squares could soon be key to multichannel shopping experiences.
Drapers explores the technologies that are going from experimental to essential for fashion retailers.
Five retail lessons from the financial crisisSubscription
Ten years on, Drapers reflects on the impact the global financial crisis had on fashion retail and how it reshaped the sector.