Tag : Julian Dunkerton
Superdry swings to a half-year loss Subscription
Superdry has swung to a loss before tax of £4.2m for the 26 weeks to 26 October, from a profit of £26.4m during the same period in 2018, in a ”year of reset” for the business.
How Black Friday has become retail's grey areaSubscription
Black Friday has become a fixture on the fashion retail industry’s promotional calendar. But as the discounting activity becomes longer and deeper, and some retailers and consumers shun the event altogether, its future has become blurred.
Dunkerton to lead Superdry as CEO until 2021Subscription
Superdry co-founder Julian Dunkerton has been appointed as CEO until April 2021, having served as interim CEO for the past six months.
Diversification of branding will return Superdry to its wide consumer appeal, says interim chief executive and co-founder Julian Dunkerton despite an initial set of disappointing results.
Superdry makes board appointmentsSubscription
Superdry has announced two appointments to its board.
Expanding wholesale ranges, increasing product categories and reducing discounting will be key to turning around Superdry’s fortunes, interim CEO Julian Dunkerton has told Drapers.
Julian Dunkerton's masterplan for SuperdrySubscription
After an intense boardroom battle, which pitted entrepreneurial passion against business acumen, Julian Dunkerton is back at the helm of Superdry. Abandoned by the board, will the brand’s co-founder be able to follow through on his very public promises?
Dunkerton overhauls Superdry strategySubscription
Superdry co-founder Julian Dunkerton has scrapped the brand’s previous strategy and cancelled plans for a footwear licensing deal and kidswear range.
Superdry co-founder to earn consultancy feesSubscription
Superdry co-founder James Holder is expected to receive at least £300,000 a year in consultancy fees from the brand, the Sunday Telegraph has reported.
What next for Superdry?Subscription
Following Superdry co-founder Julian Dunkerton’s reinstatement as non-executive director and the subsequent mass resignation of the Superdry board, Drapers analyses how the entrepreneur will execute his promised brand turnaround.