Tag : Julian Dunkerton
Diversification of branding will return Superdry to its wide consumer appeal, says interim chief executive and co-founder Julian Dunkerton despite an initial set of disappointing results.
Superdry makes board appointmentsSubscription
Superdry has announced two appointments to its board.
Expanding wholesale ranges, increasing product categories and reducing discounting will be key to turning around Superdry’s fortunes, interim CEO Julian Dunkerton has told Drapers.
Julian Dunkerton's masterplan for SuperdrySubscription
After an intense boardroom battle, which pitted entrepreneurial passion against business acumen, Julian Dunkerton is back at the helm of Superdry. Abandoned by the board, will the brand’s co-founder be able to follow through on his very public promises?
Dunkerton overhauls Superdry strategySubscription
Superdry co-founder Julian Dunkerton has scrapped the brand’s previous strategy and cancelled plans for a footwear licensing deal and kidswear range.
Superdry co-founder to earn consultancy feesSubscription
Superdry co-founder James Holder is expected to receive at least £300,000 a year in consultancy fees from the brand, the Sunday Telegraph has reported.
What next for Superdry?Subscription
Following Superdry co-founder Julian Dunkerton’s reinstatement as non-executive director and the subsequent mass resignation of the Superdry board, Drapers analyses how the entrepreneur will execute his promised brand turnaround.
Dunkerton succeeds in Superdry comebackSubscription
Shareholders have narrowly voted to reinstate Superdry co-founder Julian Dunkerton as a non-executive director, following an acrimonious public battle between him and the board of the young fashion brand.
Ahead of the crucial Superdry shareholder vote tomorrow, which will decide whether co-founder Julian Dunkerton should be brought back on board, Drapers analyses what changes need to be made to revive Superdry’s fortunes.
Dunkerton hits back at Superdry shareholder report Subscription
Julian Dunkerton has responded to a report by proxy advisory firm Institutional Shareholder Services (ISS) recommending that shareholders reject his appointment as a non-executive director to the Superdry board.