Tag : Adidas
With cleverly embedded digital tech and a swish design, Adidas’s new flagship store on London’s Oxford Street is a dazzling display of retail theatre.
Five critical factors in re-inventing retail Subscription
Experts from Adidas, Anthropologie, Ben Sherman and independent retailer The Hambledon shared their insights on updating and reviving the in-store experience this morning at the Drapers Fashion Forum.
Fashion's most sought-after brandsSubscription
Gucci, Off-White and Balenciaga have topped the list of the most sought-after brands globally in the second quarter of 2019.
Athleisure: beating the competitionSubscription
Today’s athleisure customers demand performance, versatility, convenience and community experiences from the brands they buy.
Adidas loses three-stripe trademark caseSubscription
The General Court of the European Union has ruled against Adidas in a case to extend its three-stripe trademark.
Nike and Adidas to open at the O2 Subscription
Nike and Adidas are the latest retailers to open new stores at London’s O2’s Icon Outlet.
Adidas: 'Turn your business on its head'Subscription
Stephanie Peterson, vice-president digital – planning and activation at Adidas, kicked off today’s Drapers Digital Festival by urging retailers to turn their everyday business practices “on their head”.
Beyoncé's Ivy Park relaunches with Adidas Subscription
US singer Beyoncé is relaunching her Ivy Park activewear brand in partnership with sportswear retailer Adidas.
Adidas's creative solution to plastic pollutionSubscription
Encouraging awareness through collaboration and creative thinking are central to solving fashion’s sustainability crisis, Adidas told Drapers Sustainable Fashion 2019.
Record year at AdidasSubscription
Adidas had record results in 2018 with sales up 8% and net profit up 20% year on year to €1.7bn (£1.5bn).