Tag : Adidas
How JD Sports became a retail powerhouseSubscription
JD Sports Fashion executive chairman Peter Cowgill reveals how he built a multi-billion pound sportswear behemoth.
Beyoncé and Adidas to unveil gender-neutral Ivy Park Subscription
Beyoncé and Adidas will reportedly launch a new gender-neutral collection for the US singer’s activewear brand Ivy Park on 18 January.
Drapers investigates the dominance of Nike and Adidas in the sportswear industry as they both shift toward direct-to-consumer strategies.
With cleverly embedded digital tech and a swish design, Adidas’s new flagship store on London’s Oxford Street is a dazzling display of retail theatre.
Five critical factors in re-inventing retail Subscription
Experts from Adidas, Anthropologie, Ben Sherman and independent retailer The Hambledon shared their insights on updating and reviving the in-store experience this morning at the Drapers Fashion Forum.
Fashion's most sought-after brandsSubscription
Gucci, Off-White and Balenciaga have topped the list of the most sought-after brands globally in the second quarter of 2019.
Athleisure: beating the competitionSubscription
Today’s athleisure customers demand performance, versatility, convenience and community experiences from the brands they buy.
Adidas loses three-stripe trademark caseSubscription
The General Court of the European Union has ruled against Adidas in a case to extend its three-stripe trademark.
Nike and Adidas to open at the O2 Subscription
Nike and Adidas are the latest retailers to open new stores at London’s O2’s Icon Outlet.
Adidas: 'Turn your business on its head'Subscription
Stephanie Peterson, vice-president digital – planning and activation at Adidas, kicked off today’s Drapers Digital Festival by urging retailers to turn their everyday business practices “on their head”.