Tag : Wrangler
Drapers discovers how some of denim’s leading names are riding the jeans trend wave and capitalising on their heritage and sustainable credentials to tempt shoppers back.
New angles for dependable denimSubscription
To keep up in the competitive denim market, brands must keep up with trends, and make sustainability part of their agenda.
The owner of 27 power brands including Timberland, Vans, Lee, Wrangler and The North Face, this year VF Corporation added performance footwear brand Altra to its portfolio.
The EMEA president of VF Corporation, Martino Scabbia Guerrini, reveals the philosophy and strategy behind the brand owner’s sustainable double-digit growth
VF reshuffles EMEA jeans leadershipSubscription
VF Corporation has named two new vice-presidents for its EMEA denim brand portfolio, which includes the labels Wrangler and Lee.
As Wrangler celebrates 70 years in business, its EMEA president, Rino Castiglione, is plotting to bring the heritage denim brand to a whole new generation.
Drapers Denim Report: The art of sculpting jeansSubscription
Denim brands are fighting back against the rising popularity of athleisure with contouring and sculpting jeans
From traditional Japanese sashiko stitching to vintage-inspired washes, the men’s denim market has come a long way since the original Levi’s blue jeans were designed for cowboys and miners in the 1870s.
Wrangler has taken a tailored approach to denim to offer women the best-fitting jean, no matter their size.