Women’s young fashion brand 18 and East is to join New Look’s third party concession business Label Lounge.
Drapers understands that 18 and East’s parent company HGA Group is still in negotiations with New Look about how and when it will launch into stores.
Other brands sold through the Label Lounge model include Tokyo Doll and Innocence.
New Look previously stocked 18 and East online, although it was only available for a couple of seasons after the 2011 launch.
Earlier this year New Look announced that it was to scale back its online branded business in favour of an increased focus on own-label exclusive product.