Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

18 and East to join New Look's Label Lounge

Women’s young fashion brand 18 and East is to join New Look’s third party concession business Label Lounge.

Drapers understands that 18 and East’s parent company HGA Group is still in negotiations with New Look about how and when it will launch into stores.

Other brands sold through the Label Lounge model include Tokyo Doll and Innocence.

New Look previously stocked 18 and East online, although it was only available for a couple of seasons after the 2011 launch.

Earlier this year New Look announced that it was to scale back its online branded business in favour of an increased focus on own-label exclusive product.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.