Tag : Boux Avenue
Why underwear is overperforming right nowSubscription
As consumer spending is squeezed, shoppers are splashing out on lingerie and hosiery. Drapers finds out which are the strongest-selling styles and why
Shaping up the lingerie marketSubscription
Shapewear us stepping into the lingerie spotlight, and comfort is still key for Britain’s underwear drawers – but not at the expense of style.
Pushing the limits of lingerieSubscription
How customer demand for comfort, diversity and niche styling are changing the shape of the lingerie sector – from the big brands to the start-ups.
Off the Record: March 30Subscription
What’s been happening in the world of fashion this week, from 50 years of Vans to one retailer’s life in the fast lane.
Find out what’s happening on fashion’s social scene.
The Boux Avenue founder and Dragons Den star talks about how the growing lingerie chain is dealing with Brexit uncertainty and expanding internationally.
First Look: Boux Avenue’s new direction Subscription
Lingerie retailer Boux Avenue has unveiled a new brand direction for autumn 19, headed by new brand and product director Zoe Price-Smith.
Lingerie retailer Boux Avenue has unveiled its debut activewear collection, called ’Boux Active’.
Fashion retail's highs and lows of 2018Subscription
As this year comes to a close and a new one approaches, Drapers recaps the twists and turns in the retail industry over the past 12 months
Fashion retail's gender pay gap: the next stepsSubscription
What does the gender pay gap data really tell us about inequality in the fashion industry?