Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.
As retailers do everything they can to attract shoppers into stores, why are so many on the high street offering disappointing levels of customer service?
Comment: How are Gen Z shopping for fashion?Subscription
Generation Z – those born since 1995 – are the all-important next generation of consumers. So how are they shopping for fashion?
Six years ago, serial entrepreneur Kieran O’Neill launched a small start-up business that combined technology and fashion to offer men a personal styling service. This week, that business has received $22m (£16.7m) in funding, bringing its total investment to more than $40m (£30.4m).
The definition of “productivity” is “the effectiveness of productive effort, as measured in terms of the rate of output per unit of input”.
Comment: How fashion customers are changingSubscription
Drapers’ latest report uses consumer data to highlight how shoppers are changing year on year.
To stand still is to go backwards. This well-known mantra has been quoted a thousand times, but is more relevant today than it ever has been.
Smart choices: why men's tailoring is boomingSubscription
From formalwear to casual blazers, on the catwalks and on the high street, menswear is smartening up its act. So what is driving the trend?
The bellwether of the UK high street, Next, this week revealed a better-than-expected performance for its first half, despite what it described as a “volatile” trading environment.
A strong turnout of international buyers at the 86th edition of Milan footwear trade show Micam has cemented its place as the must-attend shoe exhibition in Europe, as UK brands took the opportunity to meet continental buyers before Brexit.