Tag : social commerce
Content: the best ways to tell your brand storySubscription
Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
How to harness the power of the Gen Z consumerSubscription
Lessons in Gen Z appeal from the woman behind social selling app Yeay
Childrensalon launches Instagram shopSubscription
Luxury kidswear retailer Childrensalon has launched a shoppable Instagram edit.
Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.
How to harness the power of Instagram Subscription
As Instagram reveals new insights into how people shop on the social media platform, the company’s head of fashion partnerships, Eva Chen, exclusively shares her five top tips for converting consumers.
The sharing economy: turning social media posts into salesVideoSubscription
As Pinterest announces a range of new commerce features, Drapers explores how social media platforms are evolving to make it easier than ever to sell directly to customers on these channels.