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Tag : social commerce

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  • Prada campaign

    Content: the best ways to tell your brand storySubscription

    Features21 June 2019

    Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.

  • Social shopping 2

    From Pinterest to 21 Buttons: the latest wave in social shoppingSubscription

    Features14 November 2018

    Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.

  • 11

    How to harness the power of the Gen Z consumerSubscription

    Features30 May 2017

    Lessons in Gen Z appeal from the woman behind social selling app Yeay

  • Drapers awards childrensalon

    Childrensalon launches Instagram shopSubscription

    News25 May 2017

    Luxury kidswear retailer Childrensalon has launched a shoppable Instagram edit.

  • Viber instant shopping

    Is the social commerce revolution finally happening?Subscription

    Features28 April 2017

    Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.

  • instagram

    How to harness the power of Instagram Subscription

    Features6 September 2016

    As Instagram reveals new insights into how people shop on the social media platform, the company’s head of fashion partnerships, Eva Chen, exclusively shares her five top tips for converting consumers.

  • instagram

    The sharing economy: turning social media posts into salesVideoSubscription

    Features11 July 2016

    As Pinterest announces a range of new commerce features, Drapers explores how social media platforms are evolving to make it easier than ever to sell directly to customers on these channels.