Four eco-friendly fashion innovationsSubscription
As consumers pile pressure on brands to ditch fast fashion and prioritise sustainability instead, a raft of technological advancements are emerging to smooth the transition. Here are four of the latest.
How Barbour pivoted to make NHS PPESubscription
No stranger to adaptation, British brand Barbour produced military garments at its factories during both world wars. It is now creating disposable gowns at its South Shields factory to support local NHS trusts in their battle against Covid-19. Managing director Steve Buck explains
How will stores reopen for business?Subscription
Drapers explores how retailers can encourage shoppers back to stores once lockdown lifts.
Beyond efficiency: the new rules for retail appsSubscription
In a time when customer engagement and retention is a necessity for retailers, apps must work harder than ever to prove their worth.
How are other countries lifting retail lockdown?Subscription
As both the Scottish and Welsh governments outline plans for a phased lifting of lockdown restrictions, Drapers examines how other nations are reopening retail.
Sizing technology: a cost/benefit analysisSubscription
Drapers examines how new sizing technologies are helping retailers to drive sales and reduce returns, and whether they are worth the investment in this challenging market.
John Lewis collaborates with Mother of PearlSubscription
John Lewis has partnered with luxury womenswear brand Mother of Pearl to launch the most sustainable collection that the department store has “ever created.”
Six of the bestselling lockdown categoriesSubscription
Typical spending patterns for spring and summer have been thrown out of the window by confined consumers. Drapers looks into which categories are retaining relevance.
Bringing fashion home: photography in a pandemicSubscription
Asos, Boohoo and Zara are among the retailers overcoming a lack of professional photoshoots with a new approach.
Drapers looks at how fashion retailers and brands are getting creative to reach and engage consumers during the Covid-19 crisis