Boohoo's growing boys: the future of BoohooManSubscription
BoohooMan is satisfying increasing demand for young men’s trend-led fast fashion.
Online men’s marketplace Opumo is using a cash injection and a new loyalty scheme to grab the attention of “Henry”, its high-earning target customer.
Six trends redefining the store spaceSubscription
Following a spate of spring and summer store openings in the UK and internationally, Drapers looks at the key trends driving new shopfits and designs.
Diadora scores in the retro-sportswear revivalSubscription
As Italian sportswear label Diadora celebrates its 70th anniversary, Drapers meets chairman and chief executive Enrico Moretti Polegato to talk about reinvention and reshoring.
Seven activewear brands to bet onSubscription
Drapers’ pick of the brands to note in the booming athleisure sector, from sustainable style setters to technical performance pioneers.
As the athleisure market matures, Drapers takes a look at the latest trends and developments shaping the fast-moving sector.
'I test product by sleeping on the ice at -40°C'Subscription
As autumn product starts to arrive in stores, Drapers looks at a Canadian outerwear brand that is hoping to attract shoppers in the coming season.
Kipling rebrands for a new audienceSubscription
Drapers talks to Kipling’s vice-president and general manager Olivier Gay to find out how the 1990s favourite is strategising its future evolution.
Leading Luisa Cerano into the omnichannel worldSubscription
As womenswear brand Luisa Cerano celebrates its 20th anniversary, managing director Jürgen Leuthe outlines its transition to an omnichannel operator.
In a mature market, Drapers explores what it takes for brands to stand out from the crowd and engage shoppers.