Where next for influencer marketing? Subscription
With the majority of Instagram’s 800 million active users following at least one fashion influencer, the importance of this group is continuing to increase.
Q&A: Romney Evans, co-founder, True Fit Subscription
Ahead of the Drapers Digital Festival in May, Drapers speaks to Romney Evans, co-founder at headline sponsor True Fit.
Industry insight: Fashion and ecommerce 2019 Subscription
86% of customers are willing to pay more for a better customer experience. Give them what they want.
Embrace personalization in the right way without coming off as too intrusive and tear down the walls standing in the way of customer’s purchase intent and purchase itself.
Knitwear brand Hades is the winner of the DHL Award for International Fashion Potential 2018.
Online fashion is thriving. Affiliate network Awin work with over 1600 fashion clients and last year the average fashion brand saw 10% growth and a typical basket of around £66.
It’s coming up to that time of the year again. The fashion industry is relentlessly preparing for peak, and the most innovative and customer-aligned brands will be soaring ahead.
Industry Insight: Disruption hits UK brandsSubscription
The retail apocalypse is real. It’s here in the UK and across the world. A shift in consumer behaviour was a long time coming, but retailers have been slow to act on it.
Increasing digitization in all areas of life is reshaping the way we communicate. Technology allows people to always be connected and always be online, which has allowed communication trends to change and grow rapidly. Social networks seem to have passed their prime: Messaging apps allow more direct and immediate connection, and have become the most popular form of digital communication.