Managing director Simon Blayne explains how Carmel Clothing is investing to stay ahead of the competition
Knitwear brand Hades is the winner of the DHL Award for International Fashion Potential 2018.
Fashion retailing is an inexact science. The reason some garments will be swept off the rack while others sit forlornly in the corner of a stockroom will often remain a mystery – that is why having a variety of routes to market is essential.
Grow your market awareness with SquarespaceSubscription
Winning share of wallet relies heavily upon marketing to grow brand awareness, but when you are a small fashion brand or retailer with a tiny budget it can seem like an impossible task. Squarespace is helping your type of business do just that, with a suite of effective marketing tools.
Online fashion is thriving. Affiliate network Awin work with over 1600 fashion clients and last year the average fashion brand saw 10% growth and a typical basket of around £66.
Industry Insight: Disruption hits UK brandsSubscription
The retail apocalypse is real. It’s here in the UK and across the world. A shift in consumer behaviour was a long time coming, but retailers have been slow to act on it.
Small businesses can struggle to keep up with expectations of payments technology, and the slick offerings of the major retailers just adds to the pressure. There is a perception among some that the smaller retailer is unlikely to keep up with the pace of change. But is this really true? To gain a deeper understanding of the challenges facing smaller retailers Elavon conducted research with existing customers throughout the UK and Ireland.
Increasing digitization in all areas of life is reshaping the way we communicate. Technology allows people to always be connected and always be online, which has allowed communication trends to change and grow rapidly. Social networks seem to have passed their prime: Messaging apps allow more direct and immediate connection, and have become the most popular form of digital communication.
It seems barely a week has gone by in the last year without another fashion brand protection battle hitting the headlines.
UK retailer Jigsaw increased its average monthly turnover by 32% after introducing a fulfil-from-store option to its omnichannel strategy