Fashion retailing is an inexact science. The reason some garments will be swept off the rack while others sit forlornly in the corner of a stockroom will often remain a mystery – that is why having a variety of routes to market is essential.
Grow your market awareness with SquarespaceSubscription
Winning share of wallet relies heavily upon marketing to grow brand awareness, but when you are a small fashion brand or retailer with a tiny budget it can seem like an impossible task. Squarespace is helping your type of business do just that, with a suite of effective marketing tools.
Squarespace: Taking the pain out of ecommerceSubscription
Squarespace is taking the stress out of launching an ecommerce website for fashion brands and retailers with its easy to use, comprehensive all-in-one solution.
The industry is full of “experts” telling fashion retailers that they need to undergo “digital transformation” – almost every presentation from sales people, or even within your own business, tells you that you need to do this. Yet few of these presentations describe what it is you should do, let alone what it actually means.
The changing role of the merchandiserSubscription
The role of the merchandiser sits at the heart of retail. In the future, development of this role will go hand in hand with technological advances.