Embrace personalization in the right way without coming off as too intrusive and tear down the walls standing in the way of customer’s purchase intent and purchase itself.
Knitwear brand Hades is the winner of the DHL Award for International Fashion Potential 2018.
Online fashion is thriving. Affiliate network Awin work with over 1600 fashion clients and last year the average fashion brand saw 10% growth and a typical basket of around £66.
It’s coming up to that time of the year again. The fashion industry is relentlessly preparing for peak, and the most innovative and customer-aligned brands will be soaring ahead.
Industry Insight: Disruption hits UK brandsSubscription
The retail apocalypse is real. It’s here in the UK and across the world. A shift in consumer behaviour was a long time coming, but retailers have been slow to act on it.
Increasing digitization in all areas of life is reshaping the way we communicate. Technology allows people to always be connected and always be online, which has allowed communication trends to change and grow rapidly. Social networks seem to have passed their prime: Messaging apps allow more direct and immediate connection, and have become the most popular form of digital communication.
Managing director Simon Blayne explains how Carmel Clothing is investing to stay ahead of the competition
Industry insight: maximise your sales potentialSubscription
Optimise your inventory to increase sales and mitigate against economic uncertainty.
UK retailer Jigsaw increased its average monthly turnover by 32% after introducing a fulfil-from-store option to its omnichannel strategy
It seems barely a week has gone by in the last year without another fashion brand protection battle hitting the headlines.
If your supply chain and integration platforms aren’t 100% compatible and living in a state of perpetual harmony, you risk losing sales. And if that doesn’t focus the mind, nothing will. But there is a way forward…
Small businesses can struggle to keep up with expectations of payments technology, and the slick offerings of the major retailers just adds to the pressure. There is a perception among some that the smaller retailer is unlikely to keep up with the pace of change. But is this really true? To gain a deeper understanding of the challenges facing smaller retailers Elavon conducted research with existing customers throughout the UK and Ireland.
Drapers speaks to We Do Nothing founders Anna Kilpatrick and Lucy Johnson to find out how they have used the Squarespace platform to their competitive advantage.
Fashion retailing is an inexact science. The reason some garments will be swept off the rack while others sit forlornly in the corner of a stockroom will often remain a mystery – that is why having a variety of routes to market is essential.
Grow your market awareness with SquarespaceSubscription
Winning share of wallet relies heavily upon marketing to grow brand awareness, but when you are a small fashion brand or retailer with a tiny budget it can seem like an impossible task. Squarespace is helping your type of business do just that, with a suite of effective marketing tools.
Squarespace: Taking the pain out of ecommerceSubscription
Squarespace is taking the stress out of launching an ecommerce website for fashion brands and retailers with its easy to use, comprehensive all-in-one solution.
The industry is full of “experts” telling fashion retailers that they need to undergo “digital transformation” – almost every presentation from sales people, or even within your own business, tells you that you need to do this. Yet few of these presentations describe what it is you should do, let alone what it actually means.
The changing role of the merchandiserSubscription
The role of the merchandiser sits at the heart of retail. In the future, development of this role will go hand in hand with technological advances.
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