Tag : Digital
In a demanding womenswear market, SilkFred’s Emma Watkinson has a unique dual approach to fashion retail.
Towns and cities across the UK shortlisted for government funding are proposing to use the money to invest in digital, transport and parking solutions to transform and future-proof high streets.
Fashion's top tech innovations in 2018 Subscription
Technology became an ever-more-essential part of fashion retail in 2018. Drapers looks back at some of the year’s most interesting developments.
It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.
Ever-more sophisticated cyber-attacks pose a greater and greater threat to fashion retail businesses. Drapers learns what retailers need to do to fight back.
Online men’s marketplace Opumo is using a cash injection and a new loyalty scheme to grab the attention of “Henry”, its high-earning target customer.
Try before you buy: the ultimate customer convenience?VideoSubscription
Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.
Cashing in on searchable catwalksSubscription
Alexandra Van Houtte founded the website Tagwalk in 2016 with the aim of helping brands, retailers and stylists to work more efficiently to find the inspiration and latest trends they need from the international catwalks.
Rebecca Smith, marketing and ecommerce director at N Brown Group, fills in delegates at the Drapers Digital Festival on the digital strategy at its brand JD Williams.
At the hub of Drapers Digital Festival, Tinyclues senior director product marketing François Laxalt and UK director Katy Bennett shared their best practice for using AI-based marketing to drive campaign revenue and customer engagement.