Tag : Drapers Digital Festival
Guests from the world of digital fashion retail were out in force to celebrate at the Drapers Digital Awards 2019.
How to crowdsource collections from dataSubscription
Data and customer insight is the new force behind planning, design and marketing, experts told Drapers Digital Festival.
Launched in 2009, Vestiaire Collective is now the largest authenticated luxury resale platform in the world. At Drapers Digital Festival, Clara Chappaz, chief growth officer, revealed the reasons for the sector’s growth.
The best ways to communicate brand valuesSubscription
The head of global marketing at Dorothy Perkins and Burton, Stephanie Bamsey, and head of localisation solutions at Translate Media, Daniel Lawrence, revealed how to stand out from the crowd when communicating brand values at the Drapers Digital Festival.
Drapers Digital Awards winners 2019 revealed Subscription
Sosandar and Marks & Spencer were double winners at the Drapers Digital awards 2019 this week.
Customers’ expectations are changing, and retailers at the Drapers Digital Festival described how they are adapting.
Lipsy: 'Harness the power of micro-influencers' Subscription
Lipsy brand media director Dahlia Shaffer discussed the potential of micro-influencers at today’s Drapers Digital Festival.
In The Style: ‘Anyone can start up’ Subscription
Adam Frisby, founder and director of fast fashion etailer In The Style, gave advice to delegates at Drapers Digital Festival on how to foster and maintain a start-up culture when the business starts to scale up.
Keeping up to speed with the customerSubscription
The gap between consumer expectations of personalisation and what retailers are delivering is getting wider, Drapers Digital Festival heard today.
Becoming a truly digital business begins with the acknowledgement that “You know nothing”, says John Allen, CEO of womenswear ecommerce site Nobody’s Child.